UBS to Acquire Roboadvisor Wealthfront for $1.4 Billion
Wealthfront and UBS logos

UBS to Acquire Roboadvisor Wealthfront for $1.4 Billion

Earlier this week, Hazel — a company backed by Walmart and Ribbit Capital — made headlines by revealing plans to purchase both One Finance and Even. While the deal was notable for its novelty and the potential scale that Walmart offers, it didn’t take long for it to be topped by another major FinTech acquisition. On Wednesday, UBS announced its intent to buy Wealthfront for $1.4 billion. The transaction is expected to close in the second half of this year.

Wealthfront is a roboadvisor platform that has grown to prominence in recent years. With the service, consumers can invest in a customized portfolio, with Wealthfont also offering such features as autorebalancing and tax loss harvesting. Meanwhile, the company also launched a checking and savings account called Cash in 2019. Currently, the platform has more than 470,000 clients in the United States, with a combined total of more than $27 billion in assets under management.

In a press release announcing the acquisition, UBS Group Chief Executive Officer Ralph Hamers said, “Adding Wealthfront’s capabilities and client base to our global investment ecosystem will significantly boost our ability to grow our business in the US. Wealthfront complements our core business in the US providing wealth management to high net worth and ultra high net worth investors through trusted relationships with financial advisors, and will enhance our long-term ambition to deliver a scalable, digital-led wealth management solution to affluent investors.”

On the other end of the transaction, Wealthfront CEO David Fortunato stated, “Partnering with UBS will allow Wealthfront to offer our clients additional value-added services and best in class research that will help accelerate our vision to make growing wealth delightfully easy. We couldn’t be more excited to have found a strategic partner who has the same view on the power of technology as we do. We look forward to providing our service to even more millennial and Gen Z investors.”

With a value of $1.4 billion, UBS’s purchase of Wealthfront is obviously a big deal. In fact, beyond that price tag, the acquisition could have a major impact on the FinTech landscape. For one, while FinTech IPOs have picked up in the past year, it’s possible that a successful deal here could lead some startups to seek acquisition as an alternative. And, returning to that dollar figure, TechCrunch points out that the valuation could also be a factor not only in future purchase prices but also in valuations used for fundraising rounds. Lastly, it will be interesting to see if customers notice any changes to the Wealthfront platform (positive or negative) once the deal is closed. In any case, it’s been an eventful 2022 for FinTech so far — and it’s only getting started.

Leave a Reply

The "Email" field is empty, you must enter some text to proceed.The text you entered in the "Email" field appears to be invalid, please edit it and try again
Get the Latest News Delivered to Your Inbox
Travelers with two Best Western Credit Cards

Best Western Debuts Two New Rewards Credit Cards

After pausing applications for their previous rewards card, the hotel chain Best Western has unveiled a new pair of rewards credit cards with a new issuer. About the Best Western cards: Best Western is partnering with First Bank & Trust and Mercury Financial to introduce two new co-branded credit cards. First up is the no-annual-fee Best Western Rewards Visa Signature Card. With this card, customers can 4x points on Best...
Marriott Bonvoy card and a woman on vacation

Marriott Bonvoy Bold Card Launches Travel Contest

Chase and Marriott Bonoy have unveiled a special contest while continuing to offer its best-ever welcome bonus. About the welcome bonus and Bold Chat Court Contest: Marriott Bonvoy and Chase have launched a special opportunity called the Bold Chat Court contest. As part of this contest, 10 lucky travelers will be awarded 500,000 Marriott Bonvoy points (for a total of 5 million) as well as $5,000. For this contest, the...
Bilt and All Reward logos

Bilt Adds 2 New Transfer Partners Including First 3:2 Transfer Rate

Bilt is once again expanding its travel transfer rewards program — and is even breaking the mold with one new partner. About the new additions to Bilt: This week, Bilt launched partnerships with two more travel brands: TAP Air Portugal and Accor. As a result, Bilt members will now be able to transfer their points to Miles&Go and ALL Reward, respectively. In total, Bilt now has 18 transfer partners including 13...
Fioney Top 10 Must-Read Personal Finance Articles Septemeber 2024

Top 10 Personal Finance Articles of the Month — September 2024

Welcome to Fioney's look at the top 10 personal finance articles of the month. On the first Friday of each new month, we look back at some of our favorite posts published in the weeks prior and highlight them right here. This includes a mix of sites that have become staples of our lists as well as many first-timers. To start things off this month, we'll look at some articles...

2024 SoFi Checking and Savings Review

Ever since I started taking an interest in the FinTech sector, one company whose name I’ve seen pop up over and over again is SoFi. Lately it seems as though that theme has been sent into overdrive as the company has not only become a household name thanks to its stadium naming rights deal but also because of the company’s continued product expansions. The most interesting development in my mind...