Small Business News
Square Introduces New Features for Small Businesses
With the holiday shopping season quickly approaching, Square has introduced new features for online sellers and other small businesses.
About the new features:
The popular small business platform Square has unveiled a new suite of tools for sellers. First, Square Online has introduced Themes. Currently, this includes 19 pre-built design templates with customizable elements such as colors, fonts, and branding. This will not only allow online sellers to elevate their current sites but also make it easier for small businesses without websites to create one. On that note, according to a survey by Square, 24% of consumers say they refuse to shop at a business that doesn’t have an online presence.
Another new feature added brings an easier way for online retailers to craft product descriptions. With Square’s automated tool, sellers can use generative AI to write titles and descriptions. These will also appear across all sales channels, saving sellers the time of updating each manually.
Speaking of online sellers, Square has also added several fulfillment management tools. For example, a new Shipments Page helps streamline fulfillment for omnichannel businesses. Additionally, the company announced an integration with Shippo.
Elsewhere, Square for Retail has also made updates to its inventory management system. Now, sellers will be able to archive old items so that they can simplify their inventory. The platform also added barcode label printing from the Point of Sale — something that was previously only available through Dashboard.
What they’re saying:
In a press release announcing all of the features, Square’s head of retail Roshan Jhunja said, “Retailers choose Square because our technology helps automate critical operations within their businesses, and scales with them as they grow.” Jhunja added, “As their needs become more sophisticated, they can tap further into Square’s fully integrated ecosystem of tools. We remain focused on providing sellers with the technology they need to unlock new growth channels and maximize their sales during the holidays and beyond.”
Vouching for one of Square’s new features — the AI description tool — Korie’s Kloset co-founder Randy Fulk said, “Square’s auto generated product descriptions feature has completely transformed my business… The more I use this feature, the more the descriptions have evolved to become specifically tailored for my business. We’re already expanding our inventory for the upcoming holiday rush, and now I have the ability to draft far more engaging content for my customers in half the time.”
My thoughts:
All in all, these updates and expansions of the Square platform will surely be helpful to online small businesses as well as brick-and-mortar locations. Plus, these are just a few of more than a dozen new features Square has rolled out this year. So, as small businesses prepare for the holiday season, it’s definitely worth taking a closer look at these features and exploring the possibilities that they present.
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