SellersFi Credit Facility and Equity Round
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SellersFi Credit Facility and Equity Round

SellersFi has announced a number of updates, including a credit facility, equity investment round, and more.

About the round and investments:

This week, SellersFi made a trio of announcements. First, the company revealed that it closed a debt facility with Citi and Fasanara Capital. Specifically, Citi will provide the senior capital with Fasanara providing junior capital. While this facility is for $135 million, it has the potential to grow up to $300 million.

In addition to the credit facility, SellersFi also announced a new funding round — although it did not disclose the total. The round included investment from Citi and Fasanara along with returning investor Northzone. Previously, SellersFi raised a $166.5 million Series A in 2021. That round was led by Northzone.  

Lastly, the FinTech also announced an equity investment by MUFG Innovation Partners (MUIP). Once again, details of this investment were not disclosed. However, according to SellersFi, the partnership “is not just about a financial investment” and, instead, represents a shared vision that includes financial inclusivity and innovation.

About SellersFi:

Formerly known as SellersFunding, SellersFi is a FinTech solution for e-commerce brands. Among the services offered are AI-driven credit scoring models and cash management tools for merchants. What’s more, the company notes that their solutions can be integrated together to create a “holistic approach to e‑commerce finance.”

What they’re saying:

SellersFi CEO Ricardo Pero had a lot to say about these developments. First, regarding Citi, Pero stated, “We are thrilled to welcome Citi as a strategic investor in SellersFi. This investment marks a significant milestone in our journey to revolutionize the e-commerce financing landscape.” Pero added, “Citi’s investment not only validates our vision but also strengthens our mission to empower online sellers worldwide with innovative financial solutions. Together, we will unlock new possibilities and drive unparalleled growth for e-commerce businesses, disrupting the way e-commerce merchants meet their needs of working capital and manage their finances.”

As for the investment from MUIP, Pero explained, “This investment indicates a shared vision by SellersFi and MUIP allowing us to fully utilize MUIP’s extensive global network and deep-rooted expertise in financial markets. Together, we are ready to bring SellersFi’s innovative e-commerce financing solutions to a larger audience.”

My thoughts:

For a bit of “inside baseball,” this news was revealed by SellerFi via three separate press releases. As someone who covers a lot of these types of announcements, this is a fairly strange move. Setting that aside, putting these three developments together, it does sound as though SellersFi is setting itself up for success. So, while I’d love to know how much the company raised in equity to compare it to its debt facility, the future looks bright for SellersFi.


Kyle Burbank

Head Writer ~ Fioney
Kyle is the head writer for Fioney. He is a personal finance nerd, constantly looking for new apps and services to test and incorporate into his own financial game plan. In addition to his role at Fioney, he's written for other publications including Born2Invest, Lifehack, and Laughing Place, as well as his own site Money@30. He also creates personal finance and travel-related videos for Fioney's YouTube channel, which has garnered more than 2 million views. Currently, Kyle resides in Springfield, Missouri with his wife of 10 years. Together, they enjoy traveling (including visiting Disney Parks around the world), dining, and playing with their dog Rigby.

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