FinTech News
Penny Finance Named Best in Show at FinovateSpring 2025
An app built to help consumers increase their financial literacy is celebrating a recent honor.
About Penny Finance and Its FinovateSpring Honor:
Recently, Penny Finance was awarded a Best in Show prize at FinovateSpring 2025. The app was the only personal finance platform honored at the FinTech conference held in San Diego. Other Best in Show recipients included Bits of Stock, Finalytics.ai, Herd Security, Illuma, and Solda.ai.
Penny Finance is a financial literacy platform that helps users create a money plan. Using the service, customers can learn about financial planning, budgeting, getting out of debt, investing, and more. The company also partners with credit unions and other institutions to bring the service’s benefits to members.
After joining Penny, users can take a quiz about their financial goals and money concerns. Then, customers can link their various accounts in order to gain customized insights. From there, the platform will help users build a financial plan and give them weekly nudges toward reaching their goals.
Access to Penny Finance is complimentary through partner credit unions, including Central One FSU, Beverly, St. Mary’s Bank, and more. However, those who aren’t members of these institutions can sign up for the service directly at a cost of $10 per month.
What They’re Saying:
In a press release announcing the Best in Show honor, Penny noted, “In a FinTech landscape dominated by AI and automation, Penny’s win is a powerful reminder that true wealth technology demands more than just algorithms.”
Additionally, the platform’s founder and CEO Crissi Cole said, “Penny is proving that you can build a company for social good. We’re giving real people the tools and confidence to take control of their money—and helping banks and credit unions deepen trust with the members they serve.”
My Thoughts:
The shot that Penny Finance takes at AI is pretty funny since, when I was browsing press releases, Penny’s came through just below one from another platform touting a new AI budget feature. Personally, while I can see applications for AI in the personal finance field, I do feel as though it’s been a bit overhyped to date. So I can understand Penny’s point.
As for the Penny platform itself, I’d love to check it out — but I’m not ready to spend $10 a month to do so. That said, I love that the company is partnering with credit unions to bring the service to members for free. To me, this sounds like a setup that’s beneficial to all involved. With that, I hope that this recent honor helps raise Penny’s profile, introduces them to more partner institutions, and helps spread financial literacy to more Americans.
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