The popular rewards card platform Imprint has raised a new round of funding.
About Imprint’s Latest Funding Round:
This week, Imprint announced that it had raised $130 million. The Series E was led by returning investor Khosla Ventures, while existing investors Hedosophia, Ribbit Capital, Spice, and Thrive Capital participated alongside newcomer Positive Sum. Previously, Imprint raised a $150 million Series D late last year and a $75 million Series C in 2024. Including debt financing, the firm has raised a total of $3 billion to date.
Imprint is a FinTech platform that helps brands launch rewards credit cards. For example, this year alone, the company has powered new offerings from Albertsons Companies, Kroger, and Shell. Moreover, earlier this week, the company unveiled the Fanatics American Express Card, which offers customers more than 500 unique card designs to choose from and offers rewards on Fanatics purchases.
According to the company, it now serves more than two million customers. Additionally, it found that cardholder spending more than doubled between 2025 and 2026.
With the latest funds, Imprint says it plans to extend its products. The company is also launching Imprint Access, which will offer secured rewards credit cards to those rebuilding or establishing credit. Over time, eligible cardholders may also be able to upgrade to unsecured credit cards.
What They’re Saying:
Discussing the state of the company, Imprint founder and CEO Daragh Murphy said, “From AI chats to personal agents, every digital touchpoint is quickly becoming personalized. In this future, the brands that invest in understanding who their customers really are, and building relationships with each individually, will win. Imprint helps brands create financial products to earn a place in their customers’ everyday lives, and make them feel like a regular, uniquely recognizing and rewarding them for their loyalty.”
Commenting on the funding specifically, Murphy added, “The latest round supports our growth as we build more ways for brands to meet customers where they are, regardless of how they want to shop or pay.”
Meanwhile, Positive Sum CEO and partner Patrick O’Shaughnessy said of the firm’s investment, “AI will make every option easier to compare, which makes earning a customer’s preference more valuable than ever. Imprint gives brands a way to earn that preference every day through payments and rewards. Daragh and the team built the full-stack technology themselves, have proven their ability to win marquee partners, and are growing quickly. That combination gives us conviction that they can capture a much bigger opportunity from here.”
My Thoughts:
I’ve long had my eye on Imprint and thought what they were doing was interesting. So, in that aspect, I’m not surprised to see them continuing to grow and secure more brand partnerships.
Personally, though, I preferred when the company had rewards cards that weren’t like traditional credit cards. I suppose that twist wasn’t as salable or profitable.
Anyway, following this recent string of high-profile partnerships in 2026, I suspect Imprint will have a big 2027 as well.
