FinTech News
Financial Advisor Platform Seeds Raises $10 Million
A FinTech built for advisors to create personalized investing experiences for clients has raised a new round of funding.
About Seeds’ Funding Round:
Recently, Seeds (formerly known as Seeds Investor) announced that it has raised $10 million. The Series A was led by Protage, while returning investors Social Leverage and Blank Ventures also participated. To date, the company has now raised more than $15 million, including a $1.3 million seed round last year. With this funding, the company says it can accelerate advancements to its product as well as make high-impact hires to support its growth.
Seeds is a platform founded by and built for financial advisors. As the company notes, its service allows these advisors to produce customized investing solutions to clients while retaining a personal touch. Using Seeds, advisors can assess client goals and preferences, create portfolio proposals, and more.
What They’re Saying:
Speaking to the vision for Seds, the company’s chief operating officer Kelsey McKenna stated, “We believe the future of investing can and should remain human, but only if advisors are armed with the right tools to engage their clients in a more human way. As we continue to expand our team and bring our new brand to market, our path forward is clear: to help advisors harmonize innovation with the deeply human work at the heart of their relationships.”
Meanwhile, commenting on the new funding, Seeds founder and CEO Zach Conway noted, “Portage’s vision of the future mirrors our own. This investment demonstrates a mutual commitment to build new tech that actually helps advisors deepen relationships rather than keep them entrenched in legacy tech that forces them to stay behind the scenes.”
Portage partner Stephanie Choo also commented on the firm’s investment, saying, “Seeds’ vision to confront norms that hold advisors back aligns with our desire to drive meaningful change in wealth management… We’re confident Seeds is uniquely positioned to transform the outdated, transactional, and disconnected investment management experience into one that powers advisory firms of the future.”
My Thoughts:
Yes, there is something fun about a company called Seeds raising a Series A — but, puns aside, this sounds like a solid startup. While many FinTechs may be looking to replace traditional financial advisors in one way or another (including the use of AI), Seeds and others show that technology can also be used to the benefit of these experts and their clients. Overall, while the market for Seeds may be niche, assuming that the product is as good as described, I could see them growing in adoption and perhaps even becoming an industry standard in the years ahead.
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