Are FinTech Accounts Worth it When APYs are High?
FinTech bank illustration

Money at 30: Are FinTech Accounts Worth it When APYs are High?

After more than two years of near-nothing interest rates, high-yield savings accounts are back. Over the past several weeks, APYs across several accounts have skyrocketed and, in many cases, are now pushing toward 2% APY (as of this writing, that is). And, with the Federal Reserve widely expected to keep raising interest rates, these could go even higher shortly. So, the question for me has become: If more traditional savings accounts are paying high APYs, is it still worth dealing with some of the gimmicks of FinTech?

The problem with FinTech right now

Keep in mind, I say this as someone who’s been a big fan of the financial technology sector and who has reviewed dozens of these services before. In that time, I’ve seen services come and go, offerings get overhauled, and, yes, watched as APYs crashed and then rebounded. On that note, while most institutions and many other accounts slashed their rates in 2020 and beyond, there were still a handful of platforms that featured solid rates — you just had to work for them.

For example, a customer might need to make a certain number of purchases on a debit card per month in order to unlock an increased rate or, on the other end of things, may be required to directly deposit a set dollar amount on a regular basis to keep earning that enhanced rate. Furthermore, while these whole-digit APYs looked good in comparison to the decimal-followed-by-a-zero rates found elsewhere, they’d also often only apply on limited balances with higher savings earning lower rates. For example, Varo Bank requires you to have direct deposit of at least $1000/month but no more than $4,999 in your savings account to qualify for its 5% APY.

These requirements could legitimately be a big issue for a number of startups that have attempted to attract new customers by offering eye-popping interest rates (while downplaying the restrictions). Without this advantage — and with crypto frenzy dying down for the moment — I wouldn’t be surprised if we see more startups failing to meet their active user goals. Then again, there is the hope that perhaps the more creative FinTechs can come up with new features and offerings that will make their platforms worth trying. As it stands, it seems as though the “neobank” concept is growing to be homogenized as more intriguing twists on digital banking like Bella Loves Me failed to catch on.

The problem with “FDIC insured”

As I recently wrote about, one of the confusing aspects of FinTech is that, while funds are FDIC insured thanks to partner banks that startups hold deposits with, it’s unclear exactly what happens if these companies were to disappear without returning customer funds. That’s because, technically, the insurance covers deposits in the event that the bank itself fails, not if the immediacies go away. Because of this, while I continue to believe that most FinTech apps are fairly safe on the whole, they are not without at least some bit of risk.

Thus, when given the choice to earn 2% APY by keeping money directly with an FDIC insured bank or 3% APY by depositing money via an app (that will then keep the money with a bank), it’s understandable that many consumers would rather take the path of least resistance. To some degree, I’m right there with them on this point as, while I store at least a few dollars with a number of different FinTech apps, the bulk of my cash remains in more “traditional” accounts — although Current is a notable exception to this.

So… are FinTechs worth it in the current environment?

Ultimately, at this time, I’m much more inclined to simply rely on accounts such as Marcus, Discover, Ally, and others where I can get a solid APY on my savings without jumping through hoops. At the same time, I do think there’s still a space for FinTechs and different types of accounts. Unfortunately, finding new and interesting products that will stick around is becoming a bit more difficult by the day. But, thankfully, that’s what I’m here for — so stay tuned.

Author

Kyle Burbank

Head Writer ~ Fioney
Kyle is the head writer for Fioney. He is a personal finance nerd, constantly looking for new apps and services to test and incorporate into his own financial game plan. In addition to his role at Fioney, he's written for other publications including Born2Invest, Lifehack, and Laughing Place, as well as his own site Money@30. He also creates personal finance and travel-related videos for Fioney's YouTube channel, which has garnered more than 2 million views. Currently, Kyle resides in Springfield, Missouri with his wife of 10 years. Together, they enjoy traveling (including visiting Disney Parks around the world), dining, and playing with their dog Rigby.

Other Articles by Kyle Burbank

NerdWallet Introduces Monthly "Financial Resilience Index"

The popular personal finance site NerdWallet has premiered a new monthly index meant to highlight how prepared American consumers are for economic uncertainty. About the Financial Resilience Index: This week, NerdWallet introduced the Financial Resilience Index. For this index, the site commissioned Harris Poll to survey 2,072 adults in the United States. These respondents were asked questions across three different categories: financial security, financial strength, and economic outlook. Specifically, the...

Fanatics to Launch Rewards Credit Card with American Express

American Express and Fanatics have announced a partnership that will not only result in a new rewards credit card but will also lead to a new option for other cardholders. About the Fanatics American Express Card: This week, Amex revealed that it was teaming up with the sports merchandise site Fanatics. As part of this partnership, the two will create the Fanatics American Express Card. According to a press release,...

Bilt Partners with Flying Blue for Rewards on Rent for Cardholders

Those with the Air France/KLM rewards credit card can now earn bonus miles when paying rent via the Bilt platform. About the Bilt/Flying Blue Rent Payment Offer: Bilt is expanding its rent payment platform to give those with the Air France KLM Visa Signature Credit Card greater mileage rewards. Now, those cardholders can earn a total of 3 Flying Blue miles per $1 spent on rent payments made using Bilt....

Leave a Reply

The "Email" field is empty, you must enter some text to proceed.The text you entered in the "Email" field appears to be invalid, please edit it and try again
Get the Latest News Delivered to Your Inbox

2025 SoFi Checking and Savings Review

 Ever since I started taking an interest in the FinTech sector, one company whose name I’ve seen pop up over and over again is SoFi. That was later sent into overdrive as the company has not only become a household name thanks to its stadium naming rights deal but also because of the company’s continued product expansions. The most interesting development in my mind is SoFi’s acquisition of Golden Pacific...
Travelers with two Best Western Credit Cards

Best Western Debuts Two New Rewards Credit Cards

After pausing applications for their previous rewards card, the hotel chain Best Western has unveiled a new pair of rewards credit cards with a new issuer. About the Best Western cards: Best Western is partnering with First Bank & Trust and Mercury Financial to introduce two new co-branded credit cards. First up is the no-annual-fee Best Western Rewards Visa Signature Card. With this card, customers can 4x points on Best...
Marriott Bonvoy card and a woman on vacation

Marriott Bonvoy Bold Card Launches Travel Contest

Chase and Marriott Bonoy have unveiled a special contest while continuing to offer its best-ever welcome bonus. About the welcome bonus and Bold Chat Court Contest: Marriott Bonvoy and Chase have launched a special opportunity called the Bold Chat Court contest. As part of this contest, 10 lucky travelers will be awarded 500,000 Marriott Bonvoy points (for a total of 5 million) as well as $5,000. For this contest, the...
Bilt and All Reward logos

Bilt Adds 2 New Transfer Partners Including First 3:2 Transfer Rate

Bilt is once again expanding its travel transfer rewards program — and is even breaking the mold with one new partner. About the new additions to Bilt: This week, Bilt launched partnerships with two more travel brands: TAP Air Portugal and Accor. As a result, Bilt members will now be able to transfer their points to Miles&Go and ALL Reward, respectively. In total, Bilt now has 18 transfer partners including 13...
PayPal Debit Card app

PayPal Debit Card Review: Earn Stackable 5% Cash Back

In recent weeks, PayPal debuted an updated debit card product (perhaps you've seen the incessant Will Ferrell commercials for it during football games?). With the launch of this card, the company known for online payments is encouraging customers to pay with them anywhere. To encourage such behavior, the debit card allows cardholders to earn 5% cashback — although, as you can imagine, there are some important restrictions on that. So,...