American Airlines has announced plans to give passengers back something they removed long ago: a seatback screen.
About American’s Incoming Upgraded Cabins:
Today, American Airlines revealed plans that will impact its narrowbody airplane fleet. The airline intends to install “state-of-the-art” seatback entertainment systems in every class of service. Previously, AA stopped installing screens on many of its narrowbody aircraft, instead offering a stand for passengers to use their own portable devices to watch content. Currently, American has 140 long-haul, widebody aircraft, which already include seatback screens.
According to American, the new screens will feature 4K resolution and will be an industry-leading size for narrowbody planes. Additionally, the systems will support Bluetooth connectivity (allowing flyers to connect wireless headphones) and offer USB-C charging. The airline also promises a personalized entertainment experience, including real-time flight insights.
Beyond the big in-flight entertainment news, American also revealed plans to expand its premium offerings. According to the airline, while premium seats make up one-quarter of its narrowbody configurations today, they intend to increase that to 40%. This includes offering an extra row of First Class seats on retrofitted A319 and A320s, while the 737 Max 10s being delivered will have 24 First Class seats. The airline also plans to expand its Main Cabin Extra seating.
The new seatbacks will be available on new Airbus and Boeing deliveries expected in 2028, while retrofitted aircraft will feature them as well. However, the airline estimates that the full fleet will be completed by “early next decade.” Elsewhere, American will be bringing Starlink connectivity to narrowbody aircraft starting next year.
What They’re Saying:
Announcing these updates, American Airlines’ Chief Customer Officer Heather Garboden said, “We’re making one of the most significant investments in the onboard experience in our history. From next-generation seatback entertainment at every seat to substantially more premium seating options, these enhancements will give our customers more ways to relax, stay connected and enjoy their journey.”
My Thoughts:
I can see where American’s head was at, thinking that passengers would prefer to just use their phones to catch content. However, having experienced both setups, I vastly prefer having a seatback screen and saving my phone battery. Also, after getting to try a seatback entertainment system with Bluetooth support aboard a new Delta A321neo, I have to say it’s an especially impactful feature.
Of course, the downside is that flyers will need to wait until 2028 (at the earliest) for these updates. In the meantime, charge up your phone and download your movies if you’re flying American domestically.
