Spiral Announces Partnership with nkbc to Enable Easy Giving
The FinTech Spiral has announced its latest banking partnership.
About the partnership:
This week, Spiral revealed a new partnership with Kansas City-based bank nbkc. Under this agreement, the FinTech will brings its Giving Center to nbkc customers. In turn, users will be able to give to their favorite charities and non-profit organization in a variety of ways. In addition to creating a portfolio of their supported charities, customers will also be able to track their impact and will receive annual tax donation reports.
Spiral and nbkc have previously worked together as the bank issued debit cards for the FinTech when it initially launched.
Now describing itself as an Impact-as-a-Service platform, Spiral first debited as a neobank offering with a focus on donations. Today, the company now focuses on enabling institutions to embed their charitable giving tool. This includes the ability to add community impact and sustainability features to bank accounts, debit cards, or credit cards.
What they’re saying:
Commenting on the newly-forged partnership, Spiral CEO and co-founder Shawn Melamed stated, “We are thrilled to collaborate with nbkc bank, who are known for their tremendous positive impact and involvement in their community. They are now expanding their mission to empower customers to drive positive change and donate while enjoying the digital banking experience.”
Melamed added. “We are excited to help community-oriented financial institutions grow their community impact, drive digital engagement, and attract socially conscious customers — particularly the younger generations who look for easy ways to give back through everyday banking.”
Meanwhile, nbkc’s EVP and Chief Deposit Officer Melissa Eggleston said, “We are excited to introduce this innovative customer engagement solution within our personal online banking platform. Intercepting our customers during their banking journey and providing them the opportunity to make a bigger impact on their communities is a win-win. This solution creates a deeply meaningful and engaging experience for our customers, enabling them to easily contribute to the betterment of our communities all through the convenience of nbkc’s digital banking.”
As someone who reviewed and enjoyed Spiral in its consumer-facing days, it’s good to see the company finding success in its new capacity. It’s also not surprising to see nbkc embrace the platform given their history with the startup as well as the fact that they were one of the first banks to participate in Long Game’s integration (before the platform was acquired by Truist). Seeing as I already have an nbkc account, I look forward to keeping close tabs on this partnership — and will also keep an eye on what other institutions Spiral works with next.