Personal Finance News
PNC Rolls Out TotalRewards Loyalty Perk Program
PNC customers can now unlock extra benefits and offers as part of the new PNC TotalRewards Program:
About PNC TotalRewards:
This week, PNC announced the official launch of PNC TotalRewards. This “relationship-based loyalty program” brings bonus benefits to customers, with three elite status tiers: Silver, Gold, and Platinum.
TotalRewards status tiers are determined by a customer’s 90-day average eligible balance. This balance includes both deposit and investment accounts. The balance tiers are as follows:
- Silver: $25,000 – $99,999
- Gold: $100,000 – $499,999
- Platinum: $500,000+
As customers increase their TotalRewards status, they’ll enjoy perks such as boosted savings rates and credit card rewards bonuses. For example, Silver tier members can earn a 10% increase to savings account APYs while Gold can earn a 20% boost and Platinum recieve 25%.
In terms of credit card rewards, Silver status account holders can earn a 5% bonus each quarter compared to 25% and 35% bonuses for Gold and Platinum customers, respectively. These bonuses are based on the base rewards earned in the previous quarter. For example, a Gold customer who earned $200 in base rewards on their PNC credit card in a quarter would earn a $50 bonus. These bonuses are expected to be issued in January, April, July, and October.
Other TotalRewards benefits include wealth management bonuses, mortgage Cash Rewards offers, home equity rate discounts, auto loan rate discounts, and more.
PNC notes that an employee pilot for this program intially launched in May 2025 before a public test in the Chicagoland area this February. The bank now plans to roll out the TotalRewards program nationally “later this Spring.”
What They’re Saying:
Announcing the new program, PNC’s head of Retail Banking Alex Overstrom stated, “PNC TotalRewards is developed around the idea of building a true partnership with our clients. When someone chooses PNC, we want them to feel the full value of that relationship. Not only in exceptional service and hospitality, but also in the meaningful financial benefits that come from building a relationship at PNC.”
My Thoughts:
This new offering reminds me a bit of Bank of America’s recently renamed BofA Rewards Program. However, it’s worth noting that the way each program’s credit card rewards boost works is a bit different. While this PNC perk is a percentage of earned rewards, BofA’s increases the rewards earnings rate.
Running the numbers, if you had top-tier BofA status and spent $10,000 on an Unlimited Cash Rewards card in a quarter, you’d earn $265.50. Meanwhile, if you had top-tier PNC status and spent $10,000 on the PNC Cash Unlimited card in a quarter, you’d earn a total of $270. Of course, this isn’t exactly apples to apples since both banks have different card options.
Anyway, as PNC customers who have a retirement account with the bank, I anticipate that we may actually qualify for Silver status once this rolls out. Thus, I’ll need to dive deeper into the program and see what benefits we may get from it.
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