A Look at Intuit’s “Small Business Big Impact Day”
By all accounts, Intuit is not a small business. However, with platforms such as TurboTax, Credit Karma, QuickBooks, and Mailchimp all under the Intuit umbrella, there’s a good chance that consumers and entrepreneurs alike are at least familiar with the company’s offerings. Now, to kick off Intuit’s 40th anniversary, the firm recently found a way to support worthy small businesses and non-profit organizations at the same time.
On February 15th, Intuit celebrated its first-ever “Small Business Big Impact Day,” which saw the company infusing a total of $1 million into a number of communities around the world. In each of the cities, the company purchased goods from small businesses in the area and donated the items to local charities. In addition to domestic communities such as Atlanta, Boise, Plano, Reno, Tuscon, and others that were included, international cities such as Bangalore, India; Edmonton, Canada; London, England; Sydney, Australia; Tel Aviv, Israel; and others were also able to participate. A full list of the small businesses as well as the receiving organizations can be found on Intuit’s blog.
In total, Intuit purchased items such as hygiene kits, pantry food bags, and blankets from more than 200 small businesses, with these donations going to 40 nonprofit organizations. Furthermore, the company reports that upwards of 10,000 employees at 17 offices around the world gathered to sort, package, and deliver the purchased products. With these efforts, an estimated 10,000 volunteer hours went into making the initiative a reality.
In a press release recapping Small Business Big Impact Day, Intuit EVP and GM of the company’s Small Business and Self-Employed Group Alex Chriss said, “Supporting small businesses and communities across the globe where we live and work is a core part of our DNA. Engaging our employees in a way that reminds them of who we serve keeps us inspired and grounded in our mission.” Chriss added, “We believe the time and energy we focus on strengthening our communities can be a true catalyst for change.”
All in all, Small Business Big Impact Day seems like a clever idea that surely made a difference for the businesses and non-profits involved. Thus, it’s fairly easy to declare Intuit’s efforts a success. On that note, with the company calling this its “first ever” Small Business Big Impact Day, hopefully this is an event that the firm will repeat on at least an annual basis going forward — and could even inspire other big businesses to do that same.