Hilton Announces Name for New Extended Stay Brand
exterior view of new LivSmart Studios

Hilton Announces Name for New Extended Stay Brand

After previously announcing an extended stay brand under the code name “Project H3,” Hilton has now revealed the actual brand banner: LivSmart Studios.

About LivSmart Studios:

Hilton has shared more information on its apartment-style extended stay brand. LivSmart Studios will target the lower midscale market and are intended for guests staying 20 nights or more. According to the company, it has more than 350 deals “in various stages of negotiation, with one 137-room hotel in Kokomo, Indiana now under construction and expected to open late this summer. With the introduction of LivSmart Studios, Hilton now has 22 brands in its portfolio.

As previously announced, LivSmart Studios will feature practical room and property amenities for long-stay guests. This includes offering rooms with an equipped kitchen (full-sized refrigerators, microwave, a two-burner stovetop, and more) as well as multi-purpose furniture and a spacious bedroom. Meanwhile, properties will feature outdoor patios with grills, firepits, and other amenities. Hilton also says that LivSmart Studios will have a “nontraditional lobby experience” meant to be hyper-functional. This includes sightlines to fitness rooms, laundry areas, and a retail market.

What they’re saying:

Commenting on the launch of the new brand, Hilton’s president of global brands and commercial services Chris Silcock said, From luxury to premium economy, Hilton has a rich history of strategically building brands for every guest and every travel occasion. At Hilton, we continue to innovate our brands to meet the needs of the ever-evolving traveler, and we are excited to find an opportunity to better serve the long-stay guest with LivSmart Studios.” 

Meanwhile, LivSmart Studios by Hilton brand leader Isaac Lake stated, “After much anticipation, we’re thrilled to announce that LivSmart Studios by Hilton is official. With a resilient $300 billion workforce travel market, the extended-stay segment continues to grow.” Lake added, “It has never been as primed as it is now for this long-stay brand, and we’re thrilled with the initial excitement we’ve received from owners.” 

My thoughts:

While I could take or leave the name, LivSmart Studios does sound like the type of place I’d want to stay — even if it wasn’t for 20+ nights. Personally, I just love having a hotel room with a usable kitchenette and other practical features. Of course, the odds of me ever visiting a LivSmart Studios will depend heavily on where they are located (and I don’t see myself visiting Kokomo, Indiana per se). As an interested traveler, though, I’ll be keeping an eye on this new brand.

Author

Kyle Burbank

Head Writer ~ Fioney
Kyle is the head writer for Fioney. He is a personal finance nerd, constantly looking for new apps and services to test and incorporate into his own financial game plan. In addition to his role at Fioney, he's written for other publications including Born2Invest, Lifehack, and Laughing Place, as well as his own site Money@30. He also creates personal finance and travel-related videos for Fioney's YouTube channel, which has garnered more than 2 million views. Currently, Kyle resides in Springfield, Missouri with his wife of 10 years. Together, they enjoy traveling (including visiting Disney Parks around the world), dining, and playing with their dog Rigby.

Other Articles by Kyle Burbank

Chase Marriott Bonvoy Card

Chase Updates Marriott Bonvoy Bold Co-Branded Credit Card

Chase and Marriott Bonvoy have revealed updates to one of their co-branded offerings — alongside a best-ever welcome bonus for the card. About the updated card: The no-annual-fee Marriott Bonvoy Bold credit card has received a fresh update. First, the card will gain a variety of new rewards categories. Bonvoy Bold cardholders can now earn 2x points at grocery stores, 2x on rideshare services, 2x on select food delivery, 2x...
Repair Scrabble tiles with a model home and tools

Lessons From a First-Time Home Buyer: A Warning on "Interest-Free" Home Repair Financing

The unfortunate fact about being a homeowner is that, at some point, you're going to have to pay to repair/replace some expensive items in your house. And while you should try to be as prepared for that as possible, in reality, there are times when an unexpected repair may mean needing to request financing. That way, you can pay off the purchase over time rather than shelling it all out...
"Image displaying the CNBC and Statista logos, featuring a globe highlighting financial data and statistics."

CNBC Names Top 250 FinTech Companies for 2024

The popular financial network CNBC has released its latest list highlighting the top 250 FinTech companies in the world. About the list: To compile this list, CNBC partnered with Statista. Although the companies were nominated by themselves via an application — which included sharing 2023 revenues, year-on-year sales growth rate, and total employee count — Statista conducted analysis on each and considered their key performance indicators (KPIs). Specifically, overarching KPIs...
The "Email" field is empty, you must enter some text to proceed.The text you entered in the "Email" field appears to be invalid, please edit it and try again
Get the Latest News Delivered to Your Inbox

A Guide to Building Credit and Increasing Your Credit Scores

When it comes to credit, there’s some good news. The average credit score in the United States has been steadily rising in recent years, coming in at 715 in 2023. That may be because, today, consumers not only have more ways to access their credit reports and scores than ever before but also because there are an increasing number of options that Americans have for building credit in the first...

2024 SoFi Checking and Savings Review

Ever since I started taking an interest in the FinTech sector, one company whose name I’ve seen pop up over and over again is SoFi. Lately it seems as though that theme has been sent into overdrive as the company has not only become a household name thanks to its stadium naming rights deal but also because of the company’s continued product expansions. The most interesting development in my mind...
Brim logo

Brim Financial Raises $85 Million as It Eyes Global Expansion

Toronto-based FinTech infrastructure startup Brim Financial has announced a new funding round. About the round: Brim has revealed an $85 million round. The Series C was led by EDC Investments while new investor Vistara Growth and returning investors White Owl Group, Epic Ventures, and Zions Bank also participated. To date, the company has now raised $110 million including a Series B in 2021. According to Brim, the latest funding will...
Chase Freedom Flex card

Chase Reveals Q2 2024 Freedom 5%(+) Bonus Categories

Chase has announced its bonus category picks for the second quarter of 2024 — including some interesting twists. About the categories: As April approaches, Chase has revealed what categories Freedom and Freedom Flex cardholders can earn bonuses on. From April 1st through June 30th, customers can earn 5% (or more) in three categories: Amazon.com, Hotels, and Restaurants. Similar to how Chase embraced a "New Year, New Me" theme last quarter,...
Rent Day

Bilt Announces Home Collection Deal for May 2024 Rent Day

For May's Rent Day, Bilt is offering a deal that will allow members to decrease their rent bill while also adding to their home decor. About the Home Collection offer: Bilt has crafted a unique Rent Day offer for May 2024. Through the 1st, when Bilt members redeem their points toward rent payments, they'll receive the same number of points to be used toward Bilt Home Collection items. To take...