Hilton Announces Name for New Extended Stay Brand Hilton Announces Name for New Extended Stay Brand
exterior view of new LivSmart Studios

Hilton Announces Name for New Extended Stay Brand

After previously announcing an extended stay brand under the code name “Project H3,” Hilton has now revealed the actual brand banner: LivSmart Studios.

About LivSmart Studios:

Hilton has shared more information on its apartment-style extended stay brand. LivSmart Studios will target the lower midscale market and are intended for guests staying 20 nights or more. According to the company, it has more than 350 deals “in various stages of negotiation, with one 137-room hotel in Kokomo, Indiana now under construction and expected to open late this summer. With the introduction of LivSmart Studios, Hilton now has 22 brands in its portfolio.

As previously announced, LivSmart Studios will feature practical room and property amenities for long-stay guests. This includes offering rooms with an equipped kitchen (full-sized refrigerators, microwave, a two-burner stovetop, and more) as well as multi-purpose furniture and a spacious bedroom. Meanwhile, properties will feature outdoor patios with grills, firepits, and other amenities. Hilton also says that LivSmart Studios will have a “nontraditional lobby experience” meant to be hyper-functional. This includes sightlines to fitness rooms, laundry areas, and a retail market.

What they’re saying:

Commenting on the launch of the new brand, Hilton’s president of global brands and commercial services Chris Silcock said, From luxury to premium economy, Hilton has a rich history of strategically building brands for every guest and every travel occasion. At Hilton, we continue to innovate our brands to meet the needs of the ever-evolving traveler, and we are excited to find an opportunity to better serve the long-stay guest with LivSmart Studios.” 

Meanwhile, LivSmart Studios by Hilton brand leader Isaac Lake stated, “After much anticipation, we’re thrilled to announce that LivSmart Studios by Hilton is official. With a resilient $300 billion workforce travel market, the extended-stay segment continues to grow.” Lake added, “It has never been as primed as it is now for this long-stay brand, and we’re thrilled with the initial excitement we’ve received from owners.” 

My thoughts:

While I could take or leave the name, LivSmart Studios does sound like the type of place I’d want to stay — even if it wasn’t for 20+ nights. Personally, I just love having a hotel room with a usable kitchenette and other practical features. Of course, the odds of me ever visiting a LivSmart Studios will depend heavily on where they are located (and I don’t see myself visiting Kokomo, Indiana per se). As an interested traveler, though, I’ll be keeping an eye on this new brand.


Kyle Burbank

Head Writer ~ Fioney
Kyle is the head writer for Fioney. He is a personal finance nerd, constantly looking for new apps and services to test and incorporate into his own financial game plan. In addition to his role at Fioney, he's written for other publications including Born2Invest, Lifehack, and Laughing Place, as well as his own site Money@30. He also creates personal finance and travel-related videos for Money@30's YouTube channel, which has garnered more than 2 million views. Currently, Kyle resides in Springfield, Missouri with his wife of 10 years. Together, they enjoy traveling (including visiting Disney Parks around the world), dining, and playing with their dog Rigby.

Other Articles by Kyle Burbank

Reddit logo

Reddit Announces Plans to Allow Redditors to Buy Its IPO Stock

Reddit has revealed more details about its planned initial public offering (IPO), including offering shares to users. About the IPO details: In an S-1 filing with the Securities and Exchange Commission (SEC), Reddit laid out some details about its IPO plans. As part of this, the site notes that it intends to allow Redditors (a nickname for users) to purchase shares at IPO prices. Specifically, the company says it intends...
Dub logo

"Copy-Trading" Platform Dub Raises $17 Million

A FinTech brokerage platform that makes it easy to share and follow portfolio strategies has closed a new round of funding. About the round: Dub has announced that it's raised $17 million — including $15 in equity deals and a $2 million debt facility. The seed round was led by Tusk Ventures with several other venture firms as well as individuals participating. This list includes Uber CEO Dara Khosrowshahi, Apex...
snowed in house

Lessons From a First-Time Home Buyer: Surviving Our First Winter

One major difference between Springfield, Missouri and my previous city of residence (Glendale, California) is that, here, we have these things called "seasons." Furthermore, unlike a California winter where you might have to put on a sweater when it dips into the 40s, we do see snow, ice, and occasional sub-zero temperatures here in the Midwest. In turn, when we bought our home in whirlwind fashion, I knew we'd immediately...
The "Email" field is empty, you must enter some text to proceed.The text you entered in the "Email" field appears to be invalid, please edit it and try again
Get the Latest News Delivered to Your Inbox

FedEx Announces Winners of 11th Annual 2023 Small Business Grant Contest

Nearly three months after the entry period ended, FedEx has announced the winners of its 11th annual Small Business Grant Content. This year's event saw more than $300,000 in funds going to a variety of small businesses across the nation. Last month, the company revealed 100 finalists, with that list now being narrowed down to just 10 winners. This year's grand prize winners included KindVR, The Cupcake Collection, Up In...
H-E-B and Central Market  credit cards

Imprint Launches Credit Cards from H-E-B and Central Market 

The FinTech Imprint is partnering with the popular Texas-based grocery chain H-E-B for a pair of new rewards credit cards. This week saw the launch of the H-E-B Visa Signature Credit Card as well as the Central Market Visa Signature Credit Card. With these two (nearly identical) options, customers will be able to earn rewards on groceries and beyond. First, both versions of the card earn up to 5% back on select...
Summer app

Student Loan Benefit FinTech Summer Raises $6 Million

For years, student debt has been one of the most talked about financial topics. What's more, while the debt itself has become a major part of many Americans' lives, discussion of student loans has become political due to efforts to forgive certain loan repayments. However, while we wait for resolution on that front, a FinTech that brings student debt benefit solutions to employers and consumers has raised a new round...
Choice Privileges Select Card

Choice Hotels, Wells Fargo Debut Choice Privileges Select Card

With spring well underway and the summer travel season now just around the corner, Choice Hotels and Wells Fargo have unveiled their latest co-branded credit card offering. Today, the two companies announced the Choice Privileges Select Mastercard. Carrying an annual fee of $95, this card will serve as the premium option in the hotel brand's new lineup. Looking at the Choice Privileges Select, it offers a mix of rewards categories....
Melissa Urban holding a Ness card

Health and Wellness Rewards Card Ness Partners with Whole30

In recent years, several unique rewards cards have come to market. These include offerings from FinTech startups as well as brands looking to do something special for their loyal fans. On that note, a recently-announced rewards credit card offering is now working with a popular brand to introduce new benefits for customers. This week, the Ness Card (which is issued by The Bank of Missouri) unveiled a new partnership with...