Gopuff Reveals First “Put Me On” Small Business Accelerator Participants
Gopuff logo

Gopuff Reveals First “Put Me On” Small Business Accelerator Participants

Business owners in the consumer packaged goods market interested in growing their brand may want to draw their attention to Gopuff’s latest news. This week, the delivery platform officially launched its “Put Me On” small business accelerator. Developed in partnership with NBA superstar Chris Paul, the program aims to support entrepreneurs from historically underrepresented groups by partnering them with industry leaders and helping them to grow their businesses. Throughout the six-month program, participants will have access to a number of tools and resources while also increasing awareness for their brands on the Gopuff platform.

With Gopuff offering delivery for grocery, home cleaning, pet products and more, the businesses chosen so far mostly fall into the food and beverages category with a few exceptions. Among the eight initial small businesses selected to participate are A Dozen Cousins, Cards for All People, and French Toast Bites Ale as well as Shark Tank alums Me & the Bees Lemonade and Pipcorn. Meanwhile, Gopuff is looking for additional “Put Me On” participants.

Small CPG brands can apply on the website. Note that applicants will need to meet certain criteria as well as answer a number of questions about their business and why they want to join the program. Applications for the current round are due by October 24th.

Commenting on why he decided to get involved with the program, NBA star Paul said, “I’ve always had a strong passion for supporting entrepreneurs and bringing healthier foods and products to underserved communities. Sharing in this mission and collaborating with Gopuff takes this work to the next level.” Paul added, “Gopuff’s rapidly growing following and ability to add products to its platform immediately – and deliver to the hands of customers in minutes – is an invaluable resource for brands, and I’m looking forward to unlocking that further for the underrepresented entrepreneurs who need it most through ‘Put Me On.'”

Gopuff co-founder and co-CEO Yakir Gola said of the accelerator and working with Paul, “As first-time entrepreneurs, Rafael [Ilishayev] and I know firsthand how impactful mentorship and community is in developing and growing a successful business. Chris Paul has dedicated his time off and on the court to support entrepreneurs and we are excited to work with him to help aspiring entrepreneurs grow their businesses and reach new customers.”

Gopuff’s “Put Me On” program continues a recent trend of bigger brands lending a hand to smaller businesses — particularly those owned by individuals in underrepresented communities. For example, DoorDash launched its own accelerator for small, independent restaurants in New York City, Los Angeles, Philadelphia, and Atlanta earlier this year. In both cases, these programs offer businesses the opportunity to expose their brand to millions of customers already using these respective platforms. With that in mind, eligible CPG brands interested in Gopuff’s program should be sure to apply before the October 24th deadline.

Leave a Reply

The "Email" field is empty, you must enter some text to proceed.The text you entered in the "Email" field appears to be invalid, please edit it and try again
Get the Latest News Delivered to Your Inbox

A Guide to Building Credit and Increasing Your Credit Scores

When it comes to credit, there’s some good news. The average credit score in the United States has been steadily rising in recent years, coming in at 715 in 2023. That may be because, today, consumers not only have more ways to access their credit reports and scores than ever before but also because there are an increasing number of options that Americans have for building credit in the first...

2024 SoFi Checking and Savings Review

Ever since I started taking an interest in the FinTech sector, one company whose name I’ve seen pop up over and over again is SoFi. Lately it seems as though that theme has been sent into overdrive as the company has not only become a household name thanks to its stadium naming rights deal but also because of the company’s continued product expansions. The most interesting development in my mind...
Brim logo

Brim Financial Raises $85 Million as It Eyes Global Expansion

Toronto-based FinTech infrastructure startup Brim Financial has announced a new funding round. About the round: Brim has revealed an $85 million round. The Series C was led by EDC Investments while new investor Vistara Growth and returning investors White Owl Group, Epic Ventures, and Zions Bank also participated. To date, the company has now raised $110 million including a Series B in 2021. According to Brim, the latest funding will...
Chase Freedom Flex card

Chase Reveals Q2 2024 Freedom 5%(+) Bonus Categories

Chase has announced its bonus category picks for the second quarter of 2024 — including some interesting twists. About the categories: As April approaches, Chase has revealed what categories Freedom and Freedom Flex cardholders can earn bonuses on. From April 1st through June 30th, customers can earn 5% (or more) in three categories:, Hotels, and Restaurants. Similar to how Chase embraced a "New Year, New Me" theme last quarter,...
Rent Day

Bilt Announces Home Collection Deal for May 2024 Rent Day

For May's Rent Day, Bilt is offering a deal that will allow members to decrease their rent bill while also adding to their home decor. About the Home Collection offer: Bilt has crafted a unique Rent Day offer for May 2024. Through the 1st, when Bilt members redeem their points toward rent payments, they'll receive the same number of points to be used toward Bilt Home Collection items. To take...