Charles Schwab Reportedly Eying Purchase of TD Ameritrade
Charles Schwab and TD Ameritrade logos

Charles Schwab Reportedly Eying Purchase of TD Ameritrade

The discount brokerage industry as we know it is rapidly changing. Not only have FinTechs like Robinhood and others disrupted the market but, more recently, several well-established firms made some major changes of their own. Now another big evolution could be in the works as CNBC reports that Charles Schwab is in talks to purchase TD Ameritrade.

If such a merger were to occur, the result would be a brokerage with more than $5 trillion in assets ($3.8 trillion from Schwab and $1.3 trillion from Ameritrade). Moreover the duo are the two largest publically traded discount brokerages with market caps of $57.5 and $22.4 billion respectively. As a result, according to the Financial Times, the purchase is said to cost Charles Schwab $25 billion. Meanwhile CNBC says an official announcement about the deal could arrive as early as this afternoon.

As massive as a deal like this would be, it’s not exactly out of the blue. In fact last month Charles Schwab himself told CNBC that he saw the consolidation of the brokerage industry as the “logical conclusion that will occur.” Asked specifically if his firm had considered any possible acquisitions, Schwab stated, “Certainty at the right valuation, we would do it, but we are really strong and very independent the way we do things, and so if it happens that it’s appropriate for our shareholders we will do it.”

News of the potential merger follows fairly closely on the heels of major developments in a brokerage price war. Last month, Schwab announced it was cutting commissions on trades to $0. Soon after this, several other brokerages — including TD Ameritrade — unveiled similar shakeups. Of course, while this new era may have been welcomed by customers, Wall Street was not too pleased as stocks for many of those involved fell shortly after the announcements. Notably, however, Schwab says that it’s seen 142,000 new brokerage accounts created since last month, marking a 31% improvement over the number of new accounts in September.

Given the size of a merged Charles Schwab and TD Ameritrade, even if a deal is announced this week, it may be a while before regulators allow it to close (if they allow it at all). In the meantime, we can expect a variety of reactions from smaller brokerages — including the possibilities of them also consolidating among themselves. While there’s still much that’s unclear at this point, one thing is certain: big changes are afoot in the brokerage industry.

Leave a Reply

The "Email" field is empty, you must enter some text to proceed.The text you entered in the "Email" field appears to be invalid, please edit it and try again
Get the Latest News Delivered to Your Inbox

2025 SoFi Checking and Savings Review

 Ever since I started taking an interest in the FinTech sector, one company whose name I’ve seen pop up over and over again is SoFi. That was later sent into overdrive as the company has not only become a household name thanks to its stadium naming rights deal but also because of the company’s continued product expansions. The most interesting development in my mind is SoFi’s acquisition of Golden Pacific...
Travelers with two Best Western Credit Cards

Best Western Debuts Two New Rewards Credit Cards

After pausing applications for their previous rewards card, the hotel chain Best Western has unveiled a new pair of rewards credit cards with a new issuer. About the Best Western cards: Best Western is partnering with First Bank & Trust and Mercury Financial to introduce two new co-branded credit cards. First up is the no-annual-fee Best Western Rewards Visa Signature Card. With this card, customers can 4x points on Best...
Marriott Bonvoy card and a woman on vacation

Marriott Bonvoy Bold Card Launches Travel Contest

Chase and Marriott Bonoy have unveiled a special contest while continuing to offer its best-ever welcome bonus. About the welcome bonus and Bold Chat Court Contest: Marriott Bonvoy and Chase have launched a special opportunity called the Bold Chat Court contest. As part of this contest, 10 lucky travelers will be awarded 500,000 Marriott Bonvoy points (for a total of 5 million) as well as $5,000. For this contest, the...
Bilt and All Reward logos

Bilt Adds 2 New Transfer Partners Including First 3:2 Transfer Rate

Bilt is once again expanding its travel transfer rewards program — and is even breaking the mold with one new partner. About the new additions to Bilt: This week, Bilt launched partnerships with two more travel brands: TAP Air Portugal and Accor. As a result, Bilt members will now be able to transfer their points to Miles&Go and ALL Reward, respectively. In total, Bilt now has 18 transfer partners including 13...
PayPal Debit Card app

PayPal Debit Card Review: Earn Stackable 5% Cash Back

In recent weeks, PayPal debuted an updated debit card product (perhaps you've seen the incessant Will Ferrell commercials for it during football games?). With the launch of this card, the company known for online payments is encouraging customers to pay with them anywhere. To encourage such behavior, the debit card allows cardholders to earn 5% cashback — although, as you can imagine, there are some important restrictions on that. So,...