Survey Shows Several Deferred Interest Misconceptions
2019 Deferred Interest Study

Survey Shows Several Deferred Interest Misconceptions

While the infamous “Black Friday” that officially kicks off the holiday shopping season may still be a few weeks away, many consumers are already making their lists and checking them twice. During this process, buyers might come across special “0% interest” offers, seemingly allowing them to finance big-ticket items without paying extra. However, as a new survey from WalletHub highlights, such deals might not be what they seem, with many actually offering what’s known as deferred interest.

Deferred interest is a practice where a retailer might offer 0% financing for a promotional period, such as “no interest for 24 months.” While consumers who pay off their purchases in the stated amount of time can escape interest charges, those who miss payments or who fail to repay their full balance before the end of the promotional period may not only be charged for future interest but may in fact also be on the hook for interest accrued retroactively. Unfortunately it appears that the majority of Americans aren’t aware of these important details.

First, 82% of those surveyed by WalletHub admitted that they didn’t know how deferred interest worked. Once informed, 81% said that the practice was unfair. Meanwhile 65% of respondents went a step further, stating that deferred interest arrangements should be illegal. Interestingly, despite those sentiments, it seems that consumers are split on whether 0% promotional rates can be good at all. While 59% said that such offers were the main draw of store credit cards, the same percentage stated that they’d rather forgo a low interest rate if they ran the risk of triggering deferred interest charges.

WalletHub also looked at retailers that currently offer deferred interest rate promotions, noting whether or not these brands were transparent about the details. Among those ranking highest in terms of the transparency of their offers were Apple, Menard’s, Sears, Staples, and others. On the other hand, Pottery Barn, West Elm, and Zales were ranked as these least transparent when it comes to deferred interest offers.

Offering insight as to why deferred interest continues to be popular yet misunderstood, WalletHub CEO Odysseas Papadimitriou noted, “The success of deferred-interest financing plans, from the perspective of the lenders and retailers that use them, depends on consumers not fully grasping what is expected of them or the ramifications of not abiding by those requirements. That’s the whole point.” Papadimitriou continued, asserting, “If consumers were well-educated on the dangers of deferred interest, more people would avoid such offers entirely or be especially careful to make their payments on schedule, and the business model would break down.”

As the holiday shopping season draws near, there’s no question that consumers will see an influx in deferred interest offers being peddled. Sadly, considering WalletHub’s findings, that might also mean that several Americans will find themselves saddled with interest debt they weren’t expecting. While it’s debatable whether deferred interest and similar tactics are ethical or should be legal, one thing’s for certain: consumers need to truly be aware of what they’re getting into with these “0% interest” deals. In other words: make sure you read the fine print.

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