FinTech TiiCKER Launches Android App
Recent years have brought about a retail investor revolution. Look no further than the advent of commission-free trading apps as well as the “Gamestonk” incident for evidence of this shift. Now, one FinTech app that enables shareholders to claim perks for their ownership is expanding its platform to a new medium.
This week, TiiCKER announced the launch of its Android app. Previously, the platform was offered via an iOS app as well as on the company’s site, Tiicker.com. Customers can create a free account on either app or on the site.
TiiCKER not only helps shareholders discover perks they may be eligible for but also allows companies to engage in “direct-to-shareholder marketing.” On the platform, shareholders can find exclusive discounts, special events, and more. To confirm stock ownership, TiiCKER can connect directly to E*Trade, Ameritrade, or Tradier brokerage accounts. Alternatively, customers can use the API Plaid to connect to a different brokerage.
Beyond rewarding customers for stocks they already own, TiiCKER also introduces investors to new companies or those brands they didn’t realize were publicly traded. Furthermore, those who open a Tradier account can make commission-free trades from the app when they find a stock they’d like to purchase.
In a statement about the new app’s debut, TiiCKER founder and CEO Jeff Lambert said, “Our device-agnostic platform continues to evolve, creating new ways for consumers and investors to discover why, finally, ownership has its privileges.” Lambert added, “TiiCKER has revolutionized – and continues to reinvent – how retail investors are rewarded for brand loyalty and new companies are coming on board every day looking to tap into this new consumer demographic. With the launch of this new app, Android users will now be able to join their iOS counterparts in accessing investor perks all from the palm of their hand.”
The expansion of TiiCKER’s platform comes amid a swell of interest in stock ownership and tying that ownership to brand rewards. For example, AMC Theatres — which saw its stock price explode once achieving “meme status” during the pandemic — has embraced its new shareholders with its AMC Investor Connect program. This program has offered shareholders such benefits as free large popcorn with the purchase of a ticket.
With many traders now expressing brand loyalty via stock ownership, TiiCKER’s platform seems like an idea whose time has come. While companies may have offered some benefits such as special discounts in the past, shareholders may not have even realized they qualified for these perks, making TiiCKER a useful tool. Of course, with the other side of TiiCKER’s business involving introducing consumers to stocks and potentially influencing their investment with ancillary benefits, there is the chance that the platform could draw controversy lest they end up partnering with the wrong brand. Short of that, though, TiiCKER could certainly find success as it continues to expand.