FinTech News
Citi Launches Deal-Finding Browser Extension for Cardholders
Citi Bank has announced the debut of a new browser extension aimed at saving cardholders money.
About the platform:
This week, Citi unveiled Citi Shop. The new desktop browser extension is now available to eligible Citi credit card customers in the United States. Currently, the extension can be installed on Chrome, Safari, or Microsoft Edge browsers. Cardholders will also need to enroll their card to begin using the service.
With Citi Shop, customers can automatically check for available coupons when shopping at more than 5,000 supported online merchandise. Additionally, the platform will allow users to take advantage of special offers, with cardholders receiving statement credits when they use these deals. These statement credits come in addition to any rewards that customers may be eligible for as a feature of their card.
The Citi Shop platform is made possible by Wildfire Systems — a company that Citi Ventures invested in last year.
What they’re saying:
Commenting on the launch of the platform, Citi’s Head of U.S. Branded Cards and Unsecured Lending Pam Habner stated, “We are always looking for new ways to make our cardmembers’ lives easier and help maximize the return on their purchases. Citi Shop is a great solution for cardmembers who want to save money but don’t always have time to search for deals themselves.” Habner added, “Plus, they’ll continue to earn rewards like ThankYou Points or miles on their purchases when using a Citi rewards credit card.”
Additionally, Citi’s Head of Proprietary Products Management for U.S. Branded Cards Anthony Merola noted, “With Citi Shop, we are making it easier than ever for our cardmembers to save on purchases from a trusted source with a seamless experience at the point of sale.”
My thoughts:
While this new platform from Citi sounds similar to Capital One Shopping, there are some significant differences between the two. First and foremost, despite the Capital One branding, anyone can use Capital One Shopping and earn rewards. Meanwhile, this new Citi Shop feature seems to be exclusively for cardholders. Seeing as I don’t currently have any Citi-issued cards, that means that I won’t be able to check this service out for myself.
Having said that, I do admire one aspect of Citi Shop, which is that users can earn a statement credit rather than regular cashback or rewards. That’s not a huge difference from what else is out there, but it does streamline the whole process and justifies this platform’s existence IMHO. Nevertheless, if you are a Citi cardholder, I’d still recommend comparing offers on Citi Shop to those on other sites, such as Rakuten, to ensure that you’re getting the best deal possible.
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