Citi Launches Deal-Finding Browser Extension for Cardholders Citi Launches Deal-Finding Browser Extension for Cardholders
Citi Shop logo

Citi Launches Deal-Finding Browser Extension for Cardholders

Citi Bank has announced the debut of a new browser extension aimed at saving cardholders money.

About the platform:

This week, Citi unveiled Citi Shop. The new desktop browser extension is now available to eligible Citi credit card customers in the United States. Currently, the extension can be installed on Chrome, Safari, or Microsoft Edge browsers. Cardholders will also need to enroll their card to begin using the service.

With Citi Shop, customers can automatically check for available coupons when shopping at more than 5,000 supported online merchandise. Additionally, the platform will allow users to take advantage of special offers, with cardholders receiving statement credits when they use these deals. These statement credits come in addition to any rewards that customers may be eligible for as a feature of their card.

The Citi Shop platform is made possible by Wildfire Systems — a company that Citi Ventures invested in last year.

What they’re saying:

Commenting on the launch of the platform, Citi’s Head of U.S. Branded Cards and Unsecured Lending Pam Habner stated, “We are always looking for new ways to make our cardmembers’ lives easier and help maximize the return on their purchases. Citi Shop is a great solution for cardmembers who want to save money but don’t always have time to search for deals themselves.” Habner added, “Plus, they’ll continue to earn rewards like ThankYou Points or miles on their purchases when using a Citi rewards credit card.”

Additionally, Citi’s Head of Proprietary Products Management for U.S. Branded Cards Anthony Merola noted, “With Citi Shop, we are making it easier than ever for our cardmembers to save on purchases from a trusted source with a seamless experience at the point of sale.”

My thoughts:

While this new platform from Citi sounds similar to Capital One Shopping, there are some significant differences between the two. First and foremost, despite the Capital One branding, anyone can use Capital One Shopping and earn rewards. Meanwhile, this new Citi Shop feature seems to be exclusively for cardholders. Seeing as I don’t currently have any Citi-issued cards, that means that I won’t be able to check this service out for myself.

Having said that, I do admire one aspect of Citi Shop, which is that users can earn a statement credit rather than regular cashback or rewards. That’s not a huge difference from what else is out there, but it does streamline the whole process and justifies this platform’s existence IMHO. Nevertheless, if you are a Citi cardholder, I’d still recommend comparing offers on Citi Shop to those on other sites, such as Rakuten, to ensure that you’re getting the best deal possible.

Author

Kyle Burbank

Head Writer ~ Fioney
Kyle is the head writer for Fioney. He is a personal finance nerd, constantly looking for new apps and services to test and incorporate into his own financial game plan. In addition to his role at Fioney, he's written for other publications including Born2Invest, Lifehack, and Laughing Place, as well as his own site Money@30. He also creates personal finance and travel-related videos for Money@30's YouTube channel, which has garnered more than 2 million views. Currently, Kyle resides in Springfield, Missouri with his wife of 10 years. Together, they enjoy traveling (including visiting Disney Parks around the world), dining, and playing with their dog Rigby.

Other Articles by Kyle Burbank

Reddit logo

Reddit Announces Plans to Allow Redditors to Buy Its IPO Stock

Reddit has revealed more details about its planned initial public offering (IPO), including offering shares to users. About the IPO details: In an S-1 filing with the Securities and Exchange Commission (SEC), Reddit laid out some details about its IPO plans. As part of this, the site notes that it intends to allow Redditors (a nickname for users) to purchase shares at IPO prices. Specifically, the company says it intends...
Dub logo

"Copy-Trading" Platform Dub Raises $17 Million

A FinTech brokerage platform that makes it easy to share and follow portfolio strategies has closed a new round of funding. About the round: Dub has announced that it's raised $17 million — including $15 in equity deals and a $2 million debt facility. The seed round was led by Tusk Ventures with several other venture firms as well as individuals participating. This list includes Uber CEO Dara Khosrowshahi, Apex...
snowed in house

Lessons From a First-Time Home Buyer: Surviving Our First Winter

One major difference between Springfield, Missouri and my previous city of residence (Glendale, California) is that, here, we have these things called "seasons." Furthermore, unlike a California winter where you might have to put on a sweater when it dips into the 40s, we do see snow, ice, and occasional sub-zero temperatures here in the Midwest. In turn, when we bought our home in whirlwind fashion, I knew we'd immediately...
The "Email" field is empty, you must enter some text to proceed.The text you entered in the "Email" field appears to be invalid, please edit it and try again
Get the Latest News Delivered to Your Inbox

FedEx Announces Winners of 11th Annual 2023 Small Business Grant Contest

Nearly three months after the entry period ended, FedEx has announced the winners of its 11th annual Small Business Grant Content. This year's event saw more than $300,000 in funds going to a variety of small businesses across the nation. Last month, the company revealed 100 finalists, with that list now being narrowed down to just 10 winners. This year's grand prize winners included KindVR, The Cupcake Collection, Up In...
H-E-B and Central Market  credit cards

Imprint Launches Credit Cards from H-E-B and Central Market 

The FinTech Imprint is partnering with the popular Texas-based grocery chain H-E-B for a pair of new rewards credit cards. This week saw the launch of the H-E-B Visa Signature Credit Card as well as the Central Market Visa Signature Credit Card. With these two (nearly identical) options, customers will be able to earn rewards on groceries and beyond. First, both versions of the card earn up to 5% back on select...
Summer app

Student Loan Benefit FinTech Summer Raises $6 Million

For years, student debt has been one of the most talked about financial topics. What's more, while the debt itself has become a major part of many Americans' lives, discussion of student loans has become political due to efforts to forgive certain loan repayments. However, while we wait for resolution on that front, a FinTech that brings student debt benefit solutions to employers and consumers has raised a new round...
Choice Privileges Select Card

Choice Hotels, Wells Fargo Debut Choice Privileges Select Card

With spring well underway and the summer travel season now just around the corner, Choice Hotels and Wells Fargo have unveiled their latest co-branded credit card offering. Today, the two companies announced the Choice Privileges Select Mastercard. Carrying an annual fee of $95, this card will serve as the premium option in the hotel brand's new lineup. Looking at the Choice Privileges Select, it offers a mix of rewards categories....
Melissa Urban holding a Ness card

Health and Wellness Rewards Card Ness Partners with Whole30

In recent years, several unique rewards cards have come to market. These include offerings from FinTech startups as well as brands looking to do something special for their loyal fans. On that note, a recently-announced rewards credit card offering is now working with a popular brand to introduce new benefits for customers. This week, the Ness Card (which is issued by The Bank of Missouri) unveiled a new partnership with...