FinTech News

Citi Launches Deal-Finding Browser Extension for Cardholders

by Kyle BurbankJan 23, 2024

Citi Bank has announced the debut of a new browser extension aimed at saving cardholders money.

About the platform:

This week, Citi unveiled Citi Shop. The new desktop browser extension is now available to eligible Citi credit card customers in the United States. Currently, the extension can be installed on Chrome, Safari, or Microsoft Edge browsers. Cardholders will also need to enroll their card to begin using the service.

With Citi Shop, customers can automatically check for available coupons when shopping at more than 5,000 supported online merchandise. Additionally, the platform will allow users to take advantage of special offers, with cardholders receiving statement credits when they use these deals. These statement credits come in addition to any rewards that customers may be eligible for as a feature of their card.

The Citi Shop platform is made possible by Wildfire Systems — a company that Citi Ventures invested in last year.

What they’re saying:

Commenting on the launch of the platform, Citi’s Head of U.S. Branded Cards and Unsecured Lending Pam Habner stated, “We are always looking for new ways to make our cardmembers’ lives easier and help maximize the return on their purchases. Citi Shop is a great solution for cardmembers who want to save money but don’t always have time to search for deals themselves.” Habner added, “Plus, they’ll continue to earn rewards like ThankYou Points or miles on their purchases when using a Citi rewards credit card.”

Additionally, Citi’s Head of Proprietary Products Management for U.S. Branded Cards Anthony Merola noted, “With Citi Shop, we are making it easier than ever for our cardmembers to save on purchases from a trusted source with a seamless experience at the point of sale.”

My thoughts:

While this new platform from Citi sounds similar to Capital One Shopping, there are some significant differences between the two. First and foremost, despite the Capital One branding, anyone can use Capital One Shopping and earn rewards. Meanwhile, this new Citi Shop feature seems to be exclusively for cardholders. Seeing as I don’t currently have any Citi-issued cards, that means that I won’t be able to check this service out for myself.

Having said that, I do admire one aspect of Citi Shop, which is that users can earn a statement credit rather than regular cashback or rewards. That’s not a huge difference from what else is out there, but it does streamline the whole process and justifies this platform’s existence IMHO. Nevertheless, if you are a Citi cardholder, I’d still recommend comparing offers on Citi Shop to those on other sites, such as Rakuten, to ensure that you’re getting the best deal possible.

Author

Kyle Burbank

Head Writer ~ Fioney

Kyle is the head writer for Fioney. He is a personal finance nerd, constantly looking for new apps and services to test and incorporate into his own financial game plan. In addition to his role at Fioney, he's written for other publications including Born2Invest, Lifehack, and Laughing Place, as well as his own site Money@30. He also creates personal finance and travel-related videos for Fioney's YouTube channel, which has garnered more than 2 million views. Currently, Kyle resides in Springfield, Missouri with his wife of 10 years. Together, they enjoy traveling (including visiting Disney Parks around the world), dining, and playing with their dog Rigby.

NerdWallet Introduces Monthly "Financial Resilience Index"

by Kyle BurbankMay 22, 2026

The popular personal finance site NerdWallet has premiered a new monthly index meant to highlight how prepared American consumers are for economic uncertainty. About the Financial Resilience Index: This week, NerdWallet introduced the Financial Resilience Index. For this index, the site commissioned Harris Poll to survey 2,072 adults in the United States. These respondents were asked questions across three different categories: financial security, financial strength, and economic outlook. Specifically, the...

Credit Card News

Fanatics to Launch Rewards Credit Card with American Express

by Kyle BurbankMay 21, 2026

American Express and Fanatics have announced a partnership that will not only result in a new rewards credit card but will also lead to a new option for other cardholders. About the Fanatics American Express Card: This week, Amex revealed that it was teaming up with the sports merchandise site Fanatics. As part of this partnership, the two will create the Fanatics American Express Card. According to a press release,...

Personal Finance News

Bilt Partners with Flying Blue for Rewards on Rent for Cardholders

by Kyle BurbankMay 20, 2026

Those with the Air France/KLM rewards credit card can now earn bonus miles when paying rent via the Bilt platform. About the Bilt/Flying Blue Rent Payment Offer: Bilt is expanding its rent payment platform to give those with the Air France KLM Visa Signature Credit Card greater mileage rewards. Now, those cardholders can earn a total of 3 Flying Blue miles per $1 spent on rent payments made using Bilt....