Credit Cards

Bread Financial Introduces Bread Cashback American Express

The “tech-forward financial services company” Bread Financial is expanding its offerings. In addition to its “buy now, pay later” platform Bread Pay and its high-yield saving product Bread Savings, the company is now rolling out a new rewards credit card. Now, customers can apply for the new The Bread Cashback card, which will operate on the American Express payment network.

The Bread Cashback American Express Card’s pitch is fairly straightforward: 2% back on all purchases with no caps or categories. Earned cashback can then be redeemed via direct deposit or as a statement credit. The card carries no annual fee nor does it charge foreign transaction fees. Plus, with it being an American Express, cardholders will have access to special Amex Offers. Notably, the card is issued by Comenity Capital Bank, which is a subsidiary of Bread.

This week’s announcement of the new credit card comes only a few weeks after Bread Financial rebranded from its former Alliance Data moniker. As the company’s EVP and chief commercial officer Val Greer noted in a statement, “When we rebranded to Bread Financial in March, we made a promise to our customers to focus on delivering the innovative payment, lending, and saving solutions they need at each and every stage of their financial journeys.”

Greer added, “From the just-getting-started college graduate to the credit-savvy bargain hunter, everyone deserves access to financial flexibility that’s free of gimmicks and complexity. The Bread Cashback American Express Card opens up limitless opportunities for consumers, and empowers them to make the purchases they need in the moment or in the future with ease and transparency.”

Of course, the Bread Cashback Amex joins a growing list of 2% flat-rate cards. In recent months, options such as the Wells Fargo Active Cash and the TD Bank Double Up have joined the longtime mainstay Citi Double Cash card in offering an effectively 2% cashback on all purchases. Meanwhile, the PayPal Cashback Mastercard — which already features 2% back on all purchases — recently announced an upgrade that will add a 3% back category, rewarding card members when they make purchases via PayPal.

With so many 2% cashback cards now available, it may be difficult for Bread Financials offering to stand out. That said, the fact that the card is an Amex as opposed to a Visa or Mastercard may just be that differentiator. Ultimately, for those who don’t already have a flat-rate 2% rewards card, the Bread Cashback American Express may be a good option, although those with existing bank relationships may want to see what else is available first.