Bread Financial Introduces Bread Cashback American Express
Bread Cashback Credit Card

Bread Financial Introduces Bread Cashback American Express

The “tech-forward financial services company” Bread Financial is expanding its offerings. In addition to its “buy now, pay later” platform Bread Pay and its high-yield saving product Bread Savings, the company is now rolling out a new rewards credit card. Now, customers can apply for the new The Bread Cashback card, which will operate on the American Express payment network.

The Bread Cashback American Express Card’s pitch is fairly straightforward: 2% back on all purchases with no caps or categories. Earned cashback can then be redeemed via direct deposit or as a statement credit. The card carries no annual fee nor does it charge foreign transaction fees. Plus, with it being an American Express, cardholders will have access to special Amex Offers. Notably, the card is issued by Comenity Capital Bank, which is a subsidiary of Bread.

This week’s announcement of the new credit card comes only a few weeks after Bread Financial rebranded from its former Alliance Data moniker. As the company’s EVP and chief commercial officer Val Greer noted in a statement, “When we rebranded to Bread Financial in March, we made a promise to our customers to focus on delivering the innovative payment, lending, and saving solutions they need at each and every stage of their financial journeys.”

Greer added, “From the just-getting-started college graduate to the credit-savvy bargain hunter, everyone deserves access to financial flexibility that’s free of gimmicks and complexity. The Bread Cashback American Express Card opens up limitless opportunities for consumers, and empowers them to make the purchases they need in the moment or in the future with ease and transparency.”

Of course, the Bread Cashback Amex joins a growing list of 2% flat-rate cards. In recent months, options such as the Wells Fargo Active Cash and the TD Bank Double Up have joined the longtime mainstay Citi Double Cash card in offering an effectively 2% cashback on all purchases. Meanwhile, the PayPal Cashback Mastercard — which already features 2% back on all purchases — recently announced an upgrade that will add a 3% back category, rewarding card members when they make purchases via PayPal.

With so many 2% cashback cards now available, it may be difficult for Bread Financials offering to stand out. That said, the fact that the card is an Amex as opposed to a Visa or Mastercard may just be that differentiator. Ultimately, for those who don’t already have a flat-rate 2% rewards card, the Bread Cashback American Express may be a good option, although those with existing bank relationships may want to see what else is available first.

Leave a Reply

The "Email" field is empty, you must enter some text to proceed.The text you entered in the "Email" field appears to be invalid, please edit it and try again
Get the Latest News Delivered to Your Inbox

A Guide to Building Credit and Increasing Your Credit Scores

When it comes to credit, there’s some good news. The average credit score in the United States has been steadily rising in recent years, coming in at 715 in 2023. That may be because, today, consumers not only have more ways to access their credit reports and scores than ever before but also because there are an increasing number of options that Americans have for building credit in the first...

2024 SoFi Checking and Savings Review

Ever since I started taking an interest in the FinTech sector, one company whose name I’ve seen pop up over and over again is SoFi. Lately it seems as though that theme has been sent into overdrive as the company has not only become a household name thanks to its stadium naming rights deal but also because of the company’s continued product expansions. The most interesting development in my mind...
Brim logo

Brim Financial Raises $85 Million as It Eyes Global Expansion

Toronto-based FinTech infrastructure startup Brim Financial has announced a new funding round. About the round: Brim has revealed an $85 million round. The Series C was led by EDC Investments while new investor Vistara Growth and returning investors White Owl Group, Epic Ventures, and Zions Bank also participated. To date, the company has now raised $110 million including a Series B in 2021. According to Brim, the latest funding will...
Chase Freedom Flex card

Chase Reveals Q2 2024 Freedom 5%(+) Bonus Categories

Chase has announced its bonus category picks for the second quarter of 2024 — including some interesting twists. About the categories: As April approaches, Chase has revealed what categories Freedom and Freedom Flex cardholders can earn bonuses on. From April 1st through June 30th, customers can earn 5% (or more) in three categories: Amazon.com, Hotels, and Restaurants. Similar to how Chase embraced a "New Year, New Me" theme last quarter,...
Rent Day

Bilt Announces Home Collection Deal for May 2024 Rent Day

For May's Rent Day, Bilt is offering a deal that will allow members to decrease their rent bill while also adding to their home decor. About the Home Collection offer: Bilt has crafted a unique Rent Day offer for May 2024. Through the 1st, when Bilt members redeem their points toward rent payments, they'll receive the same number of points to be used toward Bilt Home Collection items. To take...