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Amex Announces Resy Tastemakers Campaign
This month, American Express and Resy are celebrating small restaurants with a new promotion that could also mean savings for cardholders.
About the promotion:
With August traditionally being an inconsistent month for restaurants, American Express and Resy have announced a special celebration of local and influential dining locations. Dubbed American Express and Shop Small Present: The Resy Tastemakers, the offering will not only give cardholders in select cities the chance to try some of these restaurants on Amex’s dime but also enable other customers to save at a greater collection of small restaurants.
As part of the promotion, Resy will be offering special reservation “drops” for select restaurants in six cities: New York City, Los Angeles, Miami, Chicago, Washington D.C., and San Francisco. A different dining location in all six of these cities will be featured each week (plus a bonus in Miami for a total of 25 participating locations) with events taking place on August 9th, 16th, 23rd, and 30th. Even better, when cardholders nab one of these reservations, American Express will “pick up the check.” Specifically, cardholders can enjoy a credit of up to $99 per diner for up to six people, for a total credit of $594.
Reservations “drops” will take place at 10 a.m. local time two days before each event (for example, the August 9th reservations will be released on the 7th). Cardholders can claim their spot on Resy’s Shop Small site. While there, prospective diners can also learn more about why the selected locations matter and were chosen to participate in the program.
Meanwhile, those outside of those six cities or who miss out on these reservation drops can still save money while dining at local restaurants. Through August 31st, eligible Amex cardholders can activate an offer to earn $15 back as a statement credit after spending at least $60 at select Resy restaurants. This offer can be used up to two times for a total of $30 back.
What they’re saying:
Commenting on this promotion, Resy CEO and VP of Dining for Amex Pablo Rivero said, “Big ideas come from small restaurants, and throughout August we’ll help a new generation of diners discover the places that influence the way we eat and drink. Whether you become a regular or just try somewhere new, supporting local restaurants means ensuring these small businesses will be part of the community for a long time to come.”
My thoughts:
Just as Small Business Saturday has proved to be a win-win-win for small businesses, Amex, and consumers, this Resy Tastemakers promotion has a similar impact — albeit on a much smaller scale. On that note, sadly, it doesn’t look as though any locations in my area are participating in the offer. With only 200 options across the U.S., I suspect many other cardholders will find themselves in a similar boat. Nevertheless, it’s always great to see small businesses getting some extra promotion from a big company like Amex. Hopefully this program will continue to expand, resulting in an even more rewarding promotion for restaurants and cardmembers.
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