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Nibbles Launches Credit Card with Included Pet Insurance
A new credit card aimed squarely at pet owners has made its debut.
About the Nibbles Rewards Credit Card:
The Austin-based company Nibbles has introduced an innovative new card called the Nibbles Rewards Credit Card. Issued by Lead Bank, this new product is tailored to pet owners and features unique perks.
The headline benefit of the Nibbles card is the included pet insurance. This policy will provide parents with up to $10,000 in accident and illness coverage annually. Cardholders can also customize their coverage for additional fees. What’s more, insurance reimbursements are streamlined via the card and app.
As for rewards, cardholders can earn 3 points per dollar spent on pet-related purchases. This category includes veterinary services, pet food, grooming, and boarding — specifically applying to purchases coded as Pet Shops, Veterinary Services, and select other merchants. All other purchases earn 1x points. These points can then be redeemed at a value of 1¢ each for a statement credit.
Lastly, Nibbles notes that cardholders can enjoy annual savings of more than $500 per year thanks to partner discounts, exclusive pet service access, and more. Currently, the Nibbles Rewards Credit Card carries an annual fee of $250.
What They’re Saying:
Announcing the new product, Nibbles co-founder and CEO Rafael Lopez stated, “We founded Nibbles on the belief that pet parents should be rewarded for the love and care they provide. This card simplifies pet care by combining financial flexibility with meaningful savings and protection for our pet family members.”
My Thoughts:
As a pet owner myself, I was interested in the idea of the Nibbles card and curious about the pet insurance coverage it provides. After all, while $250 per year (the card’s annual fee) is in line with what I pay for my dog Rigby’s Lemonade policy, it is a bit cheaper. Looking into it, the Nibbles coverage features 80% co-insurance, a $500 annual deductible, and the aforementioned $10,000 annual limit. Beyond that, one notable exception to this coverage is medications.
For comparison, Rigby’s policy has a 90% coinsurance, $500 deductible, and $20,000 annual limit — but covers medications (we also added Vet Visit Fee coverage to the base plan). As of her last renewal, that plan cost us $274.62 for the year. Granted, it does seem as though Nibbles’ coverage could be customized to meet these specifications, although pricing for that is unclear.
This comparison isn’t to suggest that the Nibbles Reward Credit Card coverage isn’t up to snuff. In reality, I think this could actually be a good option — and one I’ll be considering should my Lemonade coverage see a significant increase. Moreover, I think this is a truly interesting rewards credit card offering and I look forward to seeing how it’s received.
Author
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