MNN and Magnifi Launch “Money Assistant” Podcast with “AI” Twist
Money News Network and the investment app Magnifi have announced the launch of a new podcast.
About the show:
This week, MNN and Magnifi launched the new podcast Money Assistant. According to the show’s marketing, the show is hosted by Nichole Lapin alongside Nichole LApIn (with emphasis on the ‘A’ and ‘I’). In reality, Lapin will lend her voice to embody Magnifi’s AI-powered investment tool.
In addition to being a best-selling author and CEO of Money News Network, Lapin has also appeared on CNN, CNBC, and Bloomberg. With Money Assistant, Lapin (an LApIn) will talk to people who have experienced real financial challenges and provide them with actionable advice, with the goal of helping them achieve new money milestones. As part of this guidance, Lapin will relay information provided by Magnifi’s artificial intelligence tools.
Listeners can check out the trailer for the show now while full episodes will debut beginning September 4th.
Magnifi is an app that aims to help consumers with their investments. This includes assisting them with finding and researching portfolio options that meet their needs. As part of this, users can link their existing brokerage accounts and have Magnifi’s AI tools help them discover “untapped opportunities.” Currently, the core Magnifi service costs $14 a month or $132 per year.
What they’re saying:
Announcing the new show, Lapin stated, “I have spent my career working to democratize the financial tools that have previously only been accessible to the rich. I’m bullish on AI as a tool to narrow the wealth gap.” She added, “We at MNN are excited to partner with Magnifi, because they’re driven by the same mission.”
Meanwhile, Magnifi COO Tom Van Horn said of the partnership, “Enabling more people to understand and benefit from the power of informed, responsible investing has always been our northstar for Magnifi. With Money Assistant, we’re able to take another big step toward helping Americans see how financially capable they truly are and recognize they’re not alone as they try to unlock their financial goals — much in the same way Nicole Lapin has done in so many of her other endeavors.”
Having listened to the trailer for Money Assistant, it sounds as though it could be a useful resource for those looking for financial advice. And while the “AI” angle may be a bit gimmicky, the idea of integrating data from Magnify strikes me as smart — both from an insight and marketing partnership perspective. For those reasons, I look forward to checking the show out when it debuts next month.