Credit Card News
JetBlue to Introduce Airport Lounges, Premium Credit Card Offering
JetBlue has announced the next steps in its “JetForward” strategy: adding airport lounges and a premium credit card.
About JetBlue’s lounge and credit card plans:
For the first time ever, JetBlue is set to open its own airport lounges. The carrier has revealed that the inaugural location will be in New York, opening at John F. Kennedy International Airport (JFK) Terminal 5 in “late 2025.” This will be followed by a second location at Boston Logan International Airport (BOS) Terminal C.
When these lounges open, complimentary access will made available to those with JetBlue TrueBlue Mosaic 4 members, as well as those traveling on transatlantic flights in the airline’s Mint class. However, paid day passes and guest passes will be offered based on availability. Plus, annual passes will be available to purchase.
Additionally, JetBlue has announced plans to launch a premium credit card, which will also include complimentary JetBlue lounge access. Details about this card — including other perks and the annual fee — will be revealed “soon.”
What they’re saying:
In a press release announcing this news, JetBlue president Marty St. George said, “Customers have asked for a JetBlue lounge for years and we can’t wait to unveil our take in New York and Boston. Lounges have become an essential offering for the growing numbers of customers seeking premium experiences, and JetBlue’s lounges will further boost the value of our TrueBlue loyalty program as we expand our portfolio of JetBlue credit cards.”
My thoughts:
As JetBlue notes, airport lounges have been growing in popularity. In fact, in recent years, the likes of Amex Centurion Lounges and Delta Sky Clubs have adjusted their policies to prevent overcrowding. This is why they say their lounges will be reserved “primarily for its most loyal customers and premium credit cardmembers.”
Speaking of that premium credit card, a big question now is how much the airline will charge for an annual fee. Looking at other carrier co-branded cards that offer lounge access, the Delta SkyMiles is currently $650, the United Club Infinite Card is $525, and the Citi AAdvantage Executive World Elite Mastercard is $595. Since JetBlue’s list of lounge locations will be short to start, I’d peg the likely annual fee for their premium card between $450 and $500 per year depending on what other perks it offers (again, this is just a pure guess).
Overall, it’s interesting to see JetBlue lean into premium products — especially seeing as they nearly bought Spirit. Perhaps if this initiative proves popular, it lead to even more competition in the world of airline lounges and provide more options for travelers in the process.
Author
Other Articles by Kyle Burbank
Personal Finance News
Credit Card News
Bank of America Unveils Third Annual “More Rewards Day”
Next month, for one day only, Bank of America credit card customers will once again be able to earn bonus rewards. About More Rewards Day: Bank of America is bringing back its More Rewards Day for 2024. This year's celebration will take place on Thursday, November 7th. As they have for the past two years of events, customers will be able to earn bonus cashback, points, or miles on all...
FinTech News
