Intuit Announces AI-Powered Intuit Assist for Small Businesses
Intuit Assist screenshots

Intuit Announces AI-Powered Intuit Assist for Small Businesses

Intuit has revealed plans to roll out a new AI-powered tool called Intuit Assist that will help both small business customers and other consumers.

About Intuit Assist:

This week, Intuit announced the launch of its new generative AI tool Intuit Assist. According to the company, users will interact with the tool in four main ways: “Show me,” “Do it for me, ” “Guide me,” and “Help me.” Additionally, the new tool will have integrations across Intuit’s suite of products, including Quickbooks, TurboTax, Credit Karma, and Mailchimp.

In QuickBooks, Intuit Assist will provide guidance to help entrepreneurs make informed business decisions. This includes better identifying top-selling items, highlighting anomalies, and offering other insights. Businesses will also be able to enter simple prompts to quickly access information. For example, Intuit notes that users can enter “show me my profit and loss for last month” or “how many of my invoices are overdue,” with Assist also predicting follow-up questions. As for automation, Assist will be able to complete some tasks, such as drafting invoice reminders.

Intuit Assist is currently available in beta for select small business customers but will be rolling out to all U.S. customers “in the coming months.” Similarly, Assist features for other Intuit platforms are now being introduced to their user bases.

What they are saying:

Announcing the launch of Assist, Intuit’s CEO Sasan Goodarzi stated, “With the introduction of Intuit Assist, we’re taking a giant step forward in powering prosperity for all. We’re creating a future where we do the hard work for small businesses and consumers to fuel their financial success, helping them achieve their dreams.” Goodarzi continued, “Leveraging our vast amounts of rich data and years of investment in AI and GenAI, we’re unlocking the power of our platform to reimagine AI-assisted customer experiences.”

Speaking about the AI element of the tool, Moor Insights & Strategy founder, CEO, and chief analyst said, “As people start to make financial decisions with the help of this technology, responsible stewardship and accuracy are paramount. We believe Intuit stands out for its ability to harness robust data across the small business, tax, and consumer finance segments to deliver accurate and personalized AI-driven experiences at scale. This responsible stewardship, paired with Intuit’s investments in AI and data over the last decade, boils down to a generative AI leadership position in the consumer and small business FinTech space.”

My thoughts:

“AI” may be a buzzword that’s a bit overhyped at the moment, but that doesn’t mean that Intuit Assist won’t be beneficial to small business users. Assuming the tool works as described, it could prove useful to QuickBooks customers. That said, I suspect that the actual amount of usefulness that business owners see from the tool will vary wildly by operation. But, as Intuit Assist does roll out further, surely we’ll hear more about how real-life businesses are using the tool and how others can benefit from it as well.


Kyle Burbank

Head Writer ~ Fioney
Kyle is the head writer for Fioney. He is a personal finance nerd, constantly looking for new apps and services to test and incorporate into his own financial game plan. In addition to his role at Fioney, he's written for other publications including Born2Invest, Lifehack, and Laughing Place, as well as his own site Money@30. He also creates personal finance and travel-related videos for Fioney's YouTube channel, which has garnered more than 2 million views. Currently, Kyle resides in Springfield, Missouri with his wife of 10 years. Together, they enjoy traveling (including visiting Disney Parks around the world), dining, and playing with their dog Rigby.

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