Instacart Express Rebrands as Instacart+, Announces New Features
Instacart app

Instacart Express Rebrands as Instacart+, Announces New Features

The popular grocery delivery app Instacart is refreshing its branding. Today, it was announced that the subscription service known as Instacart Express would be renamed Instacart+. With that “plus” comes a couple of new features that could be beneficial to families using the service.

Similar to its predecessor, Instacart+ will offer members free delivery on orders of $35 or more, 5% credit back on eligible pick-up orders, and reduced service fees. As for what’s new, customers can now share their memberships with other members of their household via Family Accounts. Additionally, those with Family Accounts can utilize Family Carts to collaboratively add items to their shopping list. Despite the changes, Instacart+ will still come at the same previous cost: $9.99 per month or $99 per year if paid upfront.

With the switch to Instacart+, eligible Chase customers can once again claim an extended free trial. Those with the Chase Sapphire Reserve can try Instacart+ free for one year while Sapphire Preferred cardholders get six months free. Chase customers with the Freedom, Freedom Flex, Freedom Unlimited, Freedom Student, Slate, or Slate Edge can take advantage of a three-month free trial. To get started, customers can visit the Instacart’s Chase promotion site or just sign up for Instacart+ using their eligible card.

Announcing the rebrand, Instacart’s head of product Daniel Danker said, “With today’s launch, we’re making Instacart+ the most cost-effective way for families to buy groceries and essentials with Instacart, delivered in as fast as 30 minutes. In addition to free delivery on orders over $35, credit back on Pickup and reduced service fees, subscribers can now share Instacart+ with another person for free, and shop together to make ordering truly effortless.”

The launch of Instacart+ comes as the company continues to ride a wave of new interest that the pandemic brought, while also introducing new perks and partnerships. In recent months, the delivery service announced that Delta customers could earn bonus miles on orders by linking their SkyMiles accounts. Customers now earn 1 mile for every dollar spent on the app (minus taxes, tips, and fees) while Instacart+ customers can earn 1.5x miles. Elsewhere, Instacart has revealed plans to launch a co-branded credit card with Chase. That offering is expected to arrive sometime this year, although further details have yet to be announced.

Overall, while the Instacart+ product isn’t tremendously different from the former Instacart Express, it is likely a better name for the service. On the other hand, for families that have begun relying more on (or at lest grown accustomed to) grocery delivery, the new features that come with the launch could be very much welcomed. Of course, while Instacart is likely hoping that more customers splurge for delivery, pick-up is assuredly a more cost-effective option — although, even then, prices on the app may be higher than shoppers would spend in store. With all of these pros and cons, Instacart shoppers should at least consider the costs associated to determine whether or not the added convenience is worth it to them and their budget.

Leave a Reply

The "Email" field is empty, you must enter some text to proceed.The text you entered in the "Email" field appears to be invalid, please edit it and try again
Get the Latest News Delivered to Your Inbox

A Guide to Building Credit and Increasing Your Credit Scores

When it comes to credit, there’s some good news. The average credit score in the United States has been steadily rising in recent years, coming in at 715 in 2023. That may be because, today, consumers not only have more ways to access their credit reports and scores than ever before but also because there are an increasing number of options that Americans have for building credit in the first...

2024 SoFi Checking and Savings Review

Ever since I started taking an interest in the FinTech sector, one company whose name I’ve seen pop up over and over again is SoFi. Lately it seems as though that theme has been sent into overdrive as the company has not only become a household name thanks to its stadium naming rights deal but also because of the company’s continued product expansions. The most interesting development in my mind...
Brim logo

Brim Financial Raises $85 Million as It Eyes Global Expansion

Toronto-based FinTech infrastructure startup Brim Financial has announced a new funding round. About the round: Brim has revealed an $85 million round. The Series C was led by EDC Investments while new investor Vistara Growth and returning investors White Owl Group, Epic Ventures, and Zions Bank also participated. To date, the company has now raised $110 million including a Series B in 2021. According to Brim, the latest funding will...
Chase Freedom Flex card

Chase Reveals Q2 2024 Freedom 5%(+) Bonus Categories

Chase has announced its bonus category picks for the second quarter of 2024 — including some interesting twists. About the categories: As April approaches, Chase has revealed what categories Freedom and Freedom Flex cardholders can earn bonuses on. From April 1st through June 30th, customers can earn 5% (or more) in three categories:, Hotels, and Restaurants. Similar to how Chase embraced a "New Year, New Me" theme last quarter,...
Rent Day

Bilt Announces Home Collection Deal for May 2024 Rent Day

For May's Rent Day, Bilt is offering a deal that will allow members to decrease their rent bill while also adding to their home decor. About the Home Collection offer: Bilt has crafted a unique Rent Day offer for May 2024. Through the 1st, when Bilt members redeem their points toward rent payments, they'll receive the same number of points to be used toward Bilt Home Collection items. To take...