Credit Cards
Health and Wellness Rewards Card Ness Partners with Whole30
In recent years, several unique rewards cards have come to market. These include offerings from FinTech startups as well as brands looking to do something special for their loyal fans. On that note, a recently-announced rewards credit card offering is now working with a popular brand to introduce new benefits for customers.
This week, the Ness Card (which is issued by The Bank of Missouri) unveiled a new partnership with Whole30, making Ness the official card of the brand. As a result of this deal, Whole30 members will be able to earn rewards on program-related purchases. This includes purchases from Whole30 Approved restaurants, meal kits, online markets, and more. Additionally, there will be exclusive offers and other benefits for Ness cardholders who apply via Whole30.
Currently in beta launch, the Ness Card is a premium rewards credit card with a focus on health and wellness. With the card, customers can earn 5 points per dollar spent at select Health & Wellness merchants as well as 2x points on all other purchases. Ness notes that cardholders will also be able to earn up to 20,000 points by completing various healthy activities. These earned points can then be redeemed for select branded gift cards at a value of 1¢ per point or for statement credits at a rate of 0.5¢ per point.
While the Ness Card does carry a $349 annual fee, akin to some other premium cards, the offering features a number of credits and discounts that cardmembers can take advantage of. Specifically, Ness says customers have access to more than $2,000 in partner benefits. These include up to $100 a year in credit for Seed, up to $300 per year in credits for Parsley Health, up to $200 a year in credits for Fyt, and many more. Plus, card members can earn $200 in annual statement credits when making Health and Wellness purchases.
Commenting on the partnership with Ness, Whole30 co-founder and CEO Melissa Urban said, “I was one of the first Ness Cardmembers, and an early investor in the company. My community and I work hard to create healthy habits, and Ness supports our health and wellness-focused lifestyles.” Urban continued, “The Ness Card already rewards spending with so many Whole30 Approved brands, which makes it effortless for my community to benefit. With so many different ways to earn and redeem rewards, Ness will help even more people discover the life-changing benefits of the Whole30 and keep Cardmembers motivated to continue their healthy habits long after their Whole30 is over.”
Given the popularity of Whole30, this partnership seems like a big boost for Ness. Furthermore, while it’s difficult to gauge the value proposition of the Ness Card overall, it does seem as though those who are part of the Whole30 community are exactly the types of people who could benefit from Ness’s rewards and credits. Nevertheless, with a $395 annual fee and limited full-value redemption options, consumers should still be careful to total up their expected value before submitting their Ness Card application.
