Credit Cards
DYPER Unveils Credit Card with Diaper Rewards or Cash Back
The site DYPER.com has announced plans to launch a unique credit card that will reward caregivers either in diapers or with cashback that can be invested.
About the card:
This week, DYPER announced the upcoming launch of the DYPER Card. Currently, customers can join the waitlist for the product — which will carry no annual fee.
With the DYPER card, customers will earn two Perks points per dollar spent. Additionally, purchases made on DYPER.com earn double points (so presumably 4x). As for what those points equate to, DYPER’s example suggests that 6,000 Perks points would be enough for a redemption of two Super Packs of diapers. In turn, they note that spending $3,000 on the card per month would equate to these two free Super Packs, which they estimate is about a month’s supply.
When children grow out of their diaper phase or parents just want other redemption options, they can instead elect to earn cashback. Specifically, their earning will be deposited into an EarlyBird investment account. With this option, though, customers would earn a flat 1% back on purchases made with the card. Additionally, EarlyBird does currently charge a monthly subscription fee of $2.95 for one child $4.95 for a family plan. However, with DYPER Card, the first three months of the subscription will be free and DYPER will match the first $10 that parents invest.
At launch, the DYPER Card will also offer a welcome bonus of sorts. When customers are approved for the card and spend at least $1 on purchases within their first three billing periods, they’ll earn 9,000 bonus Perks points. This is enough to redeem for three Super Packs of diapers.
What they’re saying:
Commenting on the card and the idea behind it, DYPER founder and CEO Sergio Radovcic said, “At DYPER, we strive to be at the forefront of innovation and cater to the needs of modern parents. Our DYPER Card is a game-changer, combining financial convenience, investment opportunities, and free diapers.” Radovcic added, “We are thrilled to partner with EarlyBird and have support from our valued retail partners to offer our customers unparalleled access to the products they need while supporting their long-term goals.”
On that note, EarlyBird co-founder and COO Caleb Frankel said of working with DYPER, “EarlyBird’s mission is to democratize wealth creation for families everywhere through the power of love, community, and capital. We’re thrilled to be a partner to DYPER and the launch of their DYPER Card to better connect how parents and caregivers spend today to further invest in the children they love.”
My thoughts:
Speaking as someone who’s not a parent and, thus, has no frame of reference for how much diapers cost, it’s hard to estimate the value of this card. That said, the example of how $3,000 in spending could lead to a month’s supply of free diapers does sound fairly attractive.
Unfortunately, the value falls from there. While the idea to invest for your child’s future is interesting, the 1% flat rate coupled with the membership fees from EarlyBird really hamper this option. Incidentally, if you also like the idea of using credit card rewards to save and invest for your child, the recently-launched Fisher-Price College Savings Card earns cardholders an effective 2% back when they use the earned rewards to make 529 plan contributions. In my view, that’s a better option long-term — but perhaps the DYPER Card could provide some short-term budget relief once it’s released.
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