Chipotle Launches "Buy the Dip" Game, Adds Crypto Payments Chipotle Launches "Buy the Dip" Game, Adds Crypto Payments
Chipotle dips and chips

Chipotle Launches “Buy the Dip” Game, Adds Crypto Payments

So far, 2022 has proven to be a tumultuous year for cryptocurrencies. Not only have individual investors felt some pain as prices for numerous assets have taken some tumbles but some crypto-centric firms have even had to lay off staff or file for bankruptcy. But, despite so-called “crypto winter” in effect, one popular restaurant is taking the opporunity to further embrace cyrpto — while also poking a bit of fun at the current situation.

Today, the fast-casual Mexican grill chain Chipotle announced the launch of their “Buy the Dip” game. Named for the fact that the restaurant happens to sell dips such as queso, salsa, and guacamole for their chips, as well as the instinct among crypto investors to purchase more assets before prices rise back up, this promotion will see the company giving away more than $200,000 in free crypto (along with some coupons for heavily discounted food). This is actually the second time that Chipotle has attempted such an offer, having previously celebrated National Burrito Day with a “Burritos or Bitcoin” promo in 2021.

From now through July 31st, customers can visit to try the game. Each day, users will have three tries at winning a prize. These prizes include free crypto as well as coupons for 1-cent guac or 1-cent Queso Blanco. Each day through July 30th, the company will give away $10,000 in BTC, $5,000 in ETH, $1,250 in SOL, $3,000 in AVAX, and $3,000 in DOGE. Then, on National Avocado Day (July 31st), the prizes will be increased, including the chain giving away a total of $35,000 of BTC on that day alone. In total, 500 fans will win crypto assets during the promotion, with distributions starting at $150 each.

While the “Buy the Dip” is meant to tie in with National Avocado Day, it’s also designed to raise awareness for Chipotle’s recent partnership with Flexa. As a result, customers can now use a Flexa-enabled app to pay for their purchases at Chipotle. Some of the 98 currently-supported assets include the five featured in the giveaway: Bitcoin, Ethereum, Solana, Avalanche, and Dogecoin.

In a statement regarding the crypto promotion, Chipotle’s CMO Chris Brandt remarked, “We want to build the next generation of Chipotle fandom by connecting with the Web3 community. We’re excited to bring positivity to the crypto conversation by empowering fans to ‘Buy The Dip.'”

Although Chipotle isn’t the first national brand to offer a cryptocurrency promotion or giveaway, this latest example does seem a bit different given the timing, the tie-in, and the fact that it comes on the heels of the company rolling out crypto payment integration. Of course, while $200,000 in cryptocurrency is certainly a lot, with only 500 winners, the odds of scoring are quite low. Still, with players likely having a better chance at earning discount food and, hopefully, having a bit of fun along the way, Chipotle’s “Buy the Dip” game could well be a winner.

The "Email" field is empty, you must enter some text to proceed.The text you entered in the "Email" field appears to be invalid, please edit it and try again
Get the Latest News Delivered to Your Inbox

FedEx Announces Winners of 11th Annual 2023 Small Business Grant Contest

Nearly three months after the entry period ended, FedEx has announced the winners of its 11th annual Small Business Grant Content. This year's event saw more than $300,000 in funds going to a variety of small businesses across the nation. Last month, the company revealed 100 finalists, with that list now being narrowed down to just 10 winners. This year's grand prize winners included KindVR, The Cupcake Collection, Up In...
Summer app

Student Loan Benefit FinTech Summer Raises $6 Million

For years, student debt has been one of the most talked about financial topics. What's more, while the debt itself has become a major part of many Americans' lives, discussion of student loans has become political due to efforts to forgive certain loan repayments. However, while we wait for resolution on that front, a FinTech that brings student debt benefit solutions to employers and consumers has raised a new round...
H-E-B and Central Market  credit cards

Imprint Launches Credit Cards from H-E-B and Central Market 

The FinTech Imprint is partnering with the popular Texas-based grocery chain H-E-B for a pair of new rewards credit cards. This week saw the launch of the H-E-B Visa Signature Credit Card as well as the Central Market Visa Signature Credit Card. With these two (nearly identical) options, customers will be able to earn rewards on groceries and beyond. First, both versions of the card earn up to 5% back on select...
Melissa Urban holding a Ness card

Health and Wellness Rewards Card Ness Partners with Whole30

In recent years, several unique rewards cards have come to market. These include offerings from FinTech startups as well as brands looking to do something special for their loyal fans. On that note, a recently-announced rewards credit card offering is now working with a popular brand to introduce new benefits for customers. This week, the Ness Card (which is issued by The Bank of Missouri) unveiled a new partnership with...
Choice Privileges Select Card

Choice Hotels, Wells Fargo Debut Choice Privileges Select Card

With spring well underway and the summer travel season now just around the corner, Choice Hotels and Wells Fargo have unveiled their latest co-branded credit card offering. Today, the two companies announced the Choice Privileges Select Mastercard. Carrying an annual fee of $95, this card will serve as the premium option in the hotel brand's new lineup. Looking at the Choice Privileges Select, it offers a mix of rewards categories....