Chase to Issue DoorDash Co-Branded Rewards Mastercard
When the pandemic hit the United States in early 2020, the use of food delivery services skyrocketed. Along the way, consumers may have seen their loyalty for certain platforms grow. On that note, today, Chase and DoorDash announced plans to introduce a co-branded credit card. While details on the DoorDash Rewards Mastercard were not yet revealed, the press release for the product did note that cardholders will be able to “unlock benefits and earn rewards on purchases both on and off the DoorDash platform.”
Although this is the first co-branded card from DoorDash and Chase, the brands have previously partnered in other capacities. For example, since 2020, customers with select Chase credit cards could unlock complimentary DashPass memberships or extended trials. Similarly, last year, Mastercard and DoorDash teamed up to offer similar perks to Mastercard World and World Elite customers.
Announcing plans for the new card, DoorDash’s Senior Director of Global Partnerships Usman Cheema stated, “Connecting people with the best of their neighborhoods is core to our mission, and we’re excited to unlock even more of that value for customers with this first-of-its-kind credit card. We are thrilled to deepen our relationship with Chase and continue building more everyday shoppable moments for consumers on and off the platform, while empowering the local communities we serve.”
Meanwhile, president of Chase Co-Brand Cards Ed Olebe said of working with the delivery service, “The new card is designed for those who love the convenience and options DoorDash provides and want to earn more where they are spending, whether ordering from the broad range of categories available on DoorDash or spending in-person at a favorite neighborhood store.”
Earlier this summer, Chase and Mastercard launched another credit card with a different delivery brand: Instacart. That card offers 5% cashback on Instacart purchases as well as 5% back on travel purchases made via Chase Travel Center (including flights, hotel stays, and more), 2% at restaurants, 2% back at gas stations, and 2% on select streaming service purchases. All other purchases will earn 1% back.
Overall, while the idea of a DoorDash credit card may be interesting to some and instantly dismissed by others, the details of the card’s rewards will likely make-or-break its viability. Looking to the aforementioned Instacart Mastercard, some skeptics were surprised to see that the card rewarded cardholders with actual cashback instead of strictly sticking to Instacart credits. Should DoorDash follow a similar model, it could be attractive to some frequent customers. At the same time, it seems unlikely that the card will have much appeal outside of that group. Still, we’ll have to wait and see what Chase, Mastercard, and DoorDash are ultimately able to cook up.