Credit Card News
Brooks Brothers Launches Updated Credit Card with Imprint
The iconic fashion brand Brooks Brothers has debuted an updated version of its rewards credit card in partnership with the FinTech issuer Imprint.
About the Brooks Brothers World Mastercard:
Brooks Brothers and Imprint have officially launched the new Brooks Brothers World Mastercard. With the card, customers can earn between 4x and 6x points (based on your My Brooks Brothers Rewards Membership Tier) on purchases made at Brooks Brothers. Additionally, the card earns 4x points at restaurants, 4x on groceries, and 4x on gas. All other purchases earn 1 point per dollar spent. When customers accrue 1,000 points, they can redeem them for $10 in Rewards that can be used for Brooks Brothers purchases.
As for other perks, cardholders can earn a $20 birthday reward as well as a $20 anniversary reward. Additionally, customers unlock free return shipping in the United States. Brooks Brothers World Mastercard customers also receive advanced notice of exclusive shopping events and special sales.
To mark the launch of the updated card, new cardholders can take advantage of two special welcome offers. First, cardholders get 20% off their first online purchase from Brooks Brothers within their first 30 days of opening their account. On top of that, new cardholders can earn a $40 Reward on their first non-Brooks Brothers purchase made within 60 days of account opening.
The Brooks Brothers World Mastercard has no annual fee.
What they’re saying:
Commenting on the updated card, Brooks Brothers President and CEO Ken Ohashi stated, “At Brooks Brothers, we are committed to providing our customers with exceptional quality, service, and value. Partnering with Imprint and using its advanced technology for the new Brooks Brothers World Mastercard is essential in making our customer experience more rewarding, engaging, and empowering.” Ohashi added, “We’re looking forward to rolling this out to our customers and providing them with the high-quality experience they’ve come to expect from us at Brooks Brothers.”
Meanwhile, Imprint CEO Daragh Murphy said of the partnership, “Customer loyalty is top-of-mind for many brands today as customer acquisition costs rise, inflation makes consumers more price-sensitive, and established brands face increased competition from technology-native companies. We are proud to collaborate with Brooks Brothers to create a seamless, personalized experience that is reflective of such a beloved and long-standing brand.”
My thoughts:
Like many retailer-specific rewards credit cards, the fact that the rewards offered by the Brooks Brothers World Mastercard are for merchant purchases only effectively makes it a non-starter in my book. However, to its credit, the 4x category is pretty generous for a no-annual-fee card and the $40 Rewards welcome bonus on any non-Brooks Brother purchase is also kind of nice. Again, though, these benefits would be a lot more attractive if you could use the rewards for cashback instead.
What is interesting, however, is the fact that Imprint picked up a credit card program from one of the big banks. That’s a pretty impressive coup — if only it were for a more popular and exciting card.
