Best Buy Launches Amazon Prime-esque Membership Plans
Best Buy Membership screenshot

Best Buy Launches Amazon Prime-esque Membership Plans

Ahead of its annual Fourth of July sale, Best Buy has launched its new My Best Buy memberships.

About the plans:

This week, retailer Best Buy announced the debut of a tiered membership rewards program. First, the free tier of My Best Buy will remain. Those who sign-up (as well as existing members) will enjoy free shipping with no minimum purchase.

Next, the retail chain is introducing My Best Buy Plus. This new membership tier will come at a cost of $49.99 per year and includes free 2-day shipping. Additionally, My Best Buy Plus members will have exclusive access to sales, events, and products as well as get special members-only pricing.

Finally, My Best Buy Total replaces the former Best Buy Totaltech membership. This $179.99 tier includes the same perks as My Best Buy Plus but also adds 24/7 Geek Squad tech support, up to two years of product protection (including AppleCare+) on most new Best Buy purchases, and more.

As mentioned, the launch of this tiered membership arrives as Best Buy is gearing up for its Fourth of July sale. On that note, the retailer says that My Best Buy Plus and Total members will have access to exclusive offers and deeper discounts during the sale. For example, starting June 30th, these upper-tier members can save $100 on select iPad Air models, save an extra $50 (for a total of $300) on an HP 5 gaming laptop, and/or save an additional $30 (for total savings of $730) on an LG OLED 48A2PUA among other deals.

What they’re saying:

Announcing the new plans, Best Buy’s SVP of Memberships Patrick McGinnis said, “These three tiers create a powerful membership experience for our customers. We took what our customers told us they value most with their technology and membership, which includes perks like exclusive access to deals and member-only prices, and used it to shape our three tiers with great benefits and more flexibility.”

My thoughts:

Best Buy’s memberships rollout also comes ahead of the next Amazon Prime Day, which will take place on July 11th and 12th in the United States. While Best Buy’s offers don’t perfectly resemble Amazon’s famous Prime subscriptions, the two-day shipping aspect of My Best Buy Plus is sure to draw comparisons — namely from me, right now. Of course, while Best Buy’s Plus offering is far less than the current $139 per year cost for Prime, the selection is also more limited and (at last check) Best Buy doesn’t have a streaming service that it bundles with its memberships.

All in all, it’s hard to say how appealing the Plus and Total memberships will be to the everyday consumer. Furthermore, it will be interesting to see whether the members-exclusive offers are really as generous as they sound or whether the retailer will simply curb their general sales pricing in order to give members more. Surely we’ll find out soon enough as the program has time to roll out.


Kyle Burbank

Head Writer ~ Fioney
Kyle is the head writer for Fioney. He is a personal finance nerd, constantly looking for new apps and services to test and incorporate into his own financial game plan. In addition to his role at Fioney, he's written for other publications including Born2Invest, Lifehack, and Laughing Place, as well as his own site Money@30. He also creates personal finance and travel-related videos for Fioney's YouTube channel, which has garnered more than 2 million views. Currently, Kyle resides in Springfield, Missouri with his wife of 10 years. Together, they enjoy traveling (including visiting Disney Parks around the world), dining, and playing with their dog Rigby.

Other Articles by Kyle Burbank

Chase Marriott Bonvoy Card

Chase Updates Marriott Bonvoy Bold Co-Branded Credit Card

Chase and Marriott Bonvoy have revealed updates to one of their co-branded offerings — alongside a best-ever welcome bonus for the card. About the updated card: The no-annual-fee Marriott Bonvoy Bold credit card has received a fresh update. First, the card will gain a variety of new rewards categories. Bonvoy Bold cardholders can now earn 2x points at grocery stores, 2x on rideshare services, 2x on select food delivery, 2x...
Repair Scrabble tiles with a model home and tools

Lessons From a First-Time Home Buyer: A Warning on "Interest-Free" Home Repair Financing

The unfortunate fact about being a homeowner is that, at some point, you're going to have to pay to repair/replace some expensive items in your house. And while you should try to be as prepared for that as possible, in reality, there are times when an unexpected repair may mean needing to request financing. That way, you can pay off the purchase over time rather than shelling it all out...
"Image displaying the CNBC and Statista logos, featuring a globe highlighting financial data and statistics."

CNBC Names Top 250 FinTech Companies for 2024

The popular financial network CNBC has released its latest list highlighting the top 250 FinTech companies in the world. About the list: To compile this list, CNBC partnered with Statista. Although the companies were nominated by themselves via an application — which included sharing 2023 revenues, year-on-year sales growth rate, and total employee count — Statista conducted analysis on each and considered their key performance indicators (KPIs). Specifically, overarching KPIs...
The "Email" field is empty, you must enter some text to proceed.The text you entered in the "Email" field appears to be invalid, please edit it and try again
Get the Latest News Delivered to Your Inbox

A Guide to Building Credit and Increasing Your Credit Scores

When it comes to credit, there’s some good news. The average credit score in the United States has been steadily rising in recent years, coming in at 715 in 2023. That may be because, today, consumers not only have more ways to access their credit reports and scores than ever before but also because there are an increasing number of options that Americans have for building credit in the first...

2024 SoFi Checking and Savings Review

Ever since I started taking an interest in the FinTech sector, one company whose name I’ve seen pop up over and over again is SoFi. Lately it seems as though that theme has been sent into overdrive as the company has not only become a household name thanks to its stadium naming rights deal but also because of the company’s continued product expansions. The most interesting development in my mind...
Brim logo

Brim Financial Raises $85 Million as It Eyes Global Expansion

Toronto-based FinTech infrastructure startup Brim Financial has announced a new funding round. About the round: Brim has revealed an $85 million round. The Series C was led by EDC Investments while new investor Vistara Growth and returning investors White Owl Group, Epic Ventures, and Zions Bank also participated. To date, the company has now raised $110 million including a Series B in 2021. According to Brim, the latest funding will...
Chase Freedom Flex card

Chase Reveals Q2 2024 Freedom 5%(+) Bonus Categories

Chase has announced its bonus category picks for the second quarter of 2024 — including some interesting twists. About the categories: As April approaches, Chase has revealed what categories Freedom and Freedom Flex cardholders can earn bonuses on. From April 1st through June 30th, customers can earn 5% (or more) in three categories:, Hotels, and Restaurants. Similar to how Chase embraced a "New Year, New Me" theme last quarter,...
Rent Day

Bilt Announces Home Collection Deal for May 2024 Rent Day

For May's Rent Day, Bilt is offering a deal that will allow members to decrease their rent bill while also adding to their home decor. About the Home Collection offer: Bilt has crafted a unique Rent Day offer for May 2024. Through the 1st, when Bilt members redeem their points toward rent payments, they'll receive the same number of points to be used toward Bilt Home Collection items. To take...