Aspiration Partners with Lime to Support Tree Planting with Every Ride
Lime rider

Aspiration Partners with Lime to Support Tree Planting with Every Ride

Those looking to zip around cities on an electric scooter will soon have a chance to make an even larger positive environmental impact thanks to a popular FinTech. Today, the neobank Aspiration announced a partnership with shared electric vehicle company Lime that will see the two companies working together to fight climate change. Now, those renting Lime vehicles will have the opportunity to fund the planting of a tree with each ride they take.

Meanwhile, as part of the partnership, Aspiration customers will also be able to access extended free trials of LimePrime. While those with Aspiration Spend & Save accounts are eligible for a three-month trial, those with the company’s recently-launched Aspiration Zero card can claim a 12-month free trial. With LimePrime, users can either fee-free unlocks or get 25% off on rides, as well as reserve any vehicle up to 30 minutes in advance for free. Typically, a monthly LimePime subscription comes at a cost of $5.99.

Billing itself as a “sustainability as a service” company, Aspiration is a FinTech that combines digital banking with environmental efforts. For example, using the platform, account holders can elect to round up their purchases to the nearest dollar, with the change going towards the planting of a tree as part of the company’s reforestation initiative. On top of that, the Aspiration Zero credit card attempts to help consumers reach carbon neutrality by planting one tree for every transaction made using the card. Those cardholders who reach carbon neutrality (by making at least 60 purchases per month or 30 per month with round-ups enabled) are rewarded with increased cashback rewards.

Similar to Aspiration’s Plant the Change program, Lime customers will now have to option to round up their rental price to the nearest dollar. This coupled with the use of the company’s electric vehicle fleet will allow riders to reduce their carbon footprint.

Commenting on the partnership and its potential impact, Aspiration’s Chief Business Development Officer Tate Mill said, “We’re thrilled to work with a mobility innovator like Lime, a company that shares Aspiration’s vision to bring its customers accessible and positive environmental impact that they can easily integrate into their daily lives. Aspiration and Lime are coming together to empower cardholders and riders to make meaningful sustainable impact on an everyday basis. Together, we are showing the world what mobilization of climate action looks like at scale.”

Lime’s Head of Global Business Development and Partnerships Sara Lannin stated, “Lime and Aspiration share a value of reducing carbon emissions globally, so we’re excited to work with them and help our riders make a positive impact towards a healthier planet. This partnership also signifies the need for companies to collaborate and offer creative solutions in which we can help customers make simple, tangible changes as we fight the climate crisis.”

Aspiration’s partnership with Lime is one that makes a lot of sense. Not only is the pairing beneficial for each company and their customers but could also make an environmental impact. Although, in the past, the neobank has had some issues balancing its environmental goals with being a competitive banking platform, partnerships such as this, as well as the one with Blue Apron, show why Aspiration remains a popular and intriguing startup to watch.

Leave a Reply

The "Email" field is empty, you must enter some text to proceed.The text you entered in the "Email" field appears to be invalid, please edit it and try again
Get the Latest News Delivered to Your Inbox

A Guide to Building Credit and Increasing Your Credit Scores

When it comes to credit, there’s some good news. The average credit score in the United States has been steadily rising in recent years, coming in at 715 in 2023. That may be because, today, consumers not only have more ways to access their credit reports and scores than ever before but also because there are an increasing number of options that Americans have for building credit in the first...

2024 SoFi Checking and Savings Review

Ever since I started taking an interest in the FinTech sector, one company whose name I’ve seen pop up over and over again is SoFi. Lately it seems as though that theme has been sent into overdrive as the company has not only become a household name thanks to its stadium naming rights deal but also because of the company’s continued product expansions. The most interesting development in my mind...
Brim logo

Brim Financial Raises $85 Million as It Eyes Global Expansion

Toronto-based FinTech infrastructure startup Brim Financial has announced a new funding round. About the round: Brim has revealed an $85 million round. The Series C was led by EDC Investments while new investor Vistara Growth and returning investors White Owl Group, Epic Ventures, and Zions Bank also participated. To date, the company has now raised $110 million including a Series B in 2021. According to Brim, the latest funding will...
Chase Freedom Flex card

Chase Reveals Q2 2024 Freedom 5%(+) Bonus Categories

Chase has announced its bonus category picks for the second quarter of 2024 — including some interesting twists. About the categories: As April approaches, Chase has revealed what categories Freedom and Freedom Flex cardholders can earn bonuses on. From April 1st through June 30th, customers can earn 5% (or more) in three categories:, Hotels, and Restaurants. Similar to how Chase embraced a "New Year, New Me" theme last quarter,...
Rent Day

Bilt Announces Home Collection Deal for May 2024 Rent Day

For May's Rent Day, Bilt is offering a deal that will allow members to decrease their rent bill while also adding to their home decor. About the Home Collection offer: Bilt has crafted a unique Rent Day offer for May 2024. Through the 1st, when Bilt members redeem their points toward rent payments, they'll receive the same number of points to be used toward Bilt Home Collection items. To take...