5 Last Minute Things to Remember for Small Business Saturday 5 Last Minute Things to Remember for Small Business Saturday

5 Last Minute Things to Remember for Small Business Saturday

It’s almost here — this year’s Small Business Saturday will be held on November 26th. With 2022 promising to be the biggest SBS yet, it’s imperative that entrepreneurs across the nation take advantage of this growing retail holiday. Even if you’re just learning about this special day now, the good news is that it’s not too late for you and your business to get on board.

Whether you’ve been planning for months or are throwing together an idea at the last minute, here are five things to keep in mind in order to have a successful Small Business Saturday:

Don’t give away the farm

Although some may view Small Business Saturday as the mom and pop shop equivalent of Black Friday, you shouldn’t feel like you need to offer the same sort of loss-leader deals that the big box stores can. Saturday may be a good opportunity for your business, but it’s not worth losing money over! 

Put some careful consideration into what types of discounts you’re going to offer and, more importantly, the limits they will have. For example, you might only offer the biggest discounts to the first 100 customers, while still offering a more modest deal to subsequent patrons. Whatever you do, don’t give away the farm.

Try gift bundles

Another way to offer good value without giving up too much is to create gift bundles. There are several benefits to this approach, including the ability to move more merchandise while offering an attractive deal to customers. Plus, you’ll help take some of the guesswork out of the equation for shoppers by putting together these curated packages! 

If you do go the gift bundle route, be sure to highlight the original value of the items so that customers can see how much they’re saving. When done right, these sets can be a big win.

Promote, promote, promote

If you haven’t already, now is the time to hit up your social media accounts and plug your participation in Small Business Saturday. The American Express site has some customizable assets you can use to help raise awareness and get customers excited for the day. 

Additionally you may want to highlight a few special deals one by one so that you can continue to peak customers’ interest without sounding like a broken record. Another helpful tip is to create a graphic with all of your Small Business Saturday info and pin it to the top of your Facebook page or Twitter feed so customers can quickly find everything they need to know.

Stock and staff appropriately

Since Small Business Saturday is your big day to reach out to new customers, you’ll want to ensure that they have a pleasant shopping experience. This means having enough staff available to greet people as they come in, answer any questions they may have, as well as ensure that they get checked out in a timely manner. 

Of course, with staffing challenges continuing to plague businesses across the country, this could be easier said than done. Still, whatever you can do to provide customers with the best service possible will go a long way.

Equally as important is making sure that you have enough stock so that everyone can get what they want. Not only will running out of certain items potentially cost you a sale but could also leave guests with a bad taste in their mouths, meaning they might not ever return. Considering that the clock is ticking on getting more stock in time, you might want to have a backup plan, such as rain checks or other “make goods” in mind just in case.

Give customers a way to keep in touch

Once again, you’re likely to see some new faces in your shop on Small Business Saturday — faces that you’ll want to see again. That’s why it’s a good idea to start an e-mail list and encourage customers to sign up while they’re there. 

You may also want to create some fliers with your social media account information so guests can keep up to date on your sales and offers in the future. Even if guests have every intention of coming back, the truth is that they might simply forget. Your goal should be to not let that happen!


There’s no doubt that Small Business Saturday is a great opportunity for local businesses of all kinds to reach out their community and earn new customers. 

However, in order to get the best results, you have to keep a few important things in mind. By carefully considering how sizeable your deals will be, promoting yourself in an engaging way, ensuring that you have enough staff and stock to meet increased demand, and opening the door to future communication with your new fans, 2022’s Small Business Saturday will surely be the best one yet.

The "Email" field is empty, you must enter some text to proceed.The text you entered in the "Email" field appears to be invalid, please edit it and try again
Get the Latest News Delivered to Your Inbox

FedEx Announces Winners of 11th Annual 2023 Small Business Grant Contest

Nearly three months after the entry period ended, FedEx has announced the winners of its 11th annual Small Business Grant Content. This year's event saw more than $300,000 in funds going to a variety of small businesses across the nation. Last month, the company revealed 100 finalists, with that list now being narrowed down to just 10 winners. This year's grand prize winners included KindVR, The Cupcake Collection, Up In...
H-E-B and Central Market  credit cards

Imprint Launches Credit Cards from H-E-B and Central Market 

The FinTech Imprint is partnering with the popular Texas-based grocery chain H-E-B for a pair of new rewards credit cards. This week saw the launch of the H-E-B Visa Signature Credit Card as well as the Central Market Visa Signature Credit Card. With these two (nearly identical) options, customers will be able to earn rewards on groceries and beyond. First, both versions of the card earn up to 5% back on select...
Summer app

Student Loan Benefit FinTech Summer Raises $6 Million

For years, student debt has been one of the most talked about financial topics. What's more, while the debt itself has become a major part of many Americans' lives, discussion of student loans has become political due to efforts to forgive certain loan repayments. However, while we wait for resolution on that front, a FinTech that brings student debt benefit solutions to employers and consumers has raised a new round...
Choice Privileges Select Card

Choice Hotels, Wells Fargo Debut Choice Privileges Select Card

With spring well underway and the summer travel season now just around the corner, Choice Hotels and Wells Fargo have unveiled their latest co-branded credit card offering. Today, the two companies announced the Choice Privileges Select Mastercard. Carrying an annual fee of $95, this card will serve as the premium option in the hotel brand's new lineup. Looking at the Choice Privileges Select, it offers a mix of rewards categories....
Melissa Urban holding a Ness card

Health and Wellness Rewards Card Ness Partners with Whole30

In recent years, several unique rewards cards have come to market. These include offerings from FinTech startups as well as brands looking to do something special for their loyal fans. On that note, a recently-announced rewards credit card offering is now working with a popular brand to introduce new benefits for customers. This week, the Ness Card (which is issued by The Bank of Missouri) unveiled a new partnership with...