Looking for Entrepreneurial Advice? Check Snapchat Looking for Entrepreneurial Advice? Check Snapchat

Looking for Entrepreneurial Advice? Check Snapchat

Snapchat-1600x380Just when you thought you knew all about Snapchat it manages to surprise you again. Against all odds the app that seemed prohibitively geared towards young people has expanded into attracting advertisers and now even some business professionals. As Digiday reports some of Snapchat’s latest power users are entrepreneurs with startup advice to share.

One such entrepreneur and Snapchat user is Navid Nathoo who says he uses the app to give his thoughts on sales, marketing, and other business topics. Instead of spending time brainstorming and writing articles for a blog post on LinkedIn or his own website, Nathoo says that the Snapchat platform is very natural and makes it easy to speak off the top of his head. “I have a really tight schedule every day. With Snapchat, I don’t need to spend time going over my writing and worry about grammatical errors… I can just click and speak my mind without preparing anything,” he said. Typically Nathoo provides what are known as “Snapstorms” which may consist of up to 50 posts on a topic or as part of a debate that appear in his Story (a collection of posts that a user’s followers can view for 24 hours).

Nathoo isn’t alone either. Venture capitalist Mark Suster reports using the Snapchat platform to share his experiences and insights over the past four months or so. Beyond just wanting to help young entrepreneurs part of Suster’s job is to find new ventures to invest in. As he noted, “My target audience is 21- to 32-year-old entrepreneurs who need early-stage capital, and this group is on Snapchat. It would be crazy if I’m not on a platform where my audience is.” Suster also appreciated the time limits Snapchat puts on posts. He says this forces him to be hyper-efficient when speaking as opposed to live-steaming apps like Periscope where he may veer off topic.

As Snapchat continues to grow Inc. even suggests the app could overtake LinkedIn as a top platform for discussions among professionals and startups. Some of the advantages they point are similar to ones Nathoo and Suster discussed, as well as mentioning the potential for increased engagement on Snapchat. Additionally, with the app’s track record for creativity and versatility, there’s no saying what innovations could follow.

Overall Snapchat is becoming a bigger deal to small businesses and startups than anyone could have imagined. Although not mentioned in the Digiday article another early adopter and big proponent of Snapchat is marketing guru Gary Vaynerchuk who has shared his tips for getting more followers on the app. Whether you’re looking to gain some entrepreneurial knowledge, network with other small business owners, or reach a new audience it seems that Snapchat is now the place to be.

The "Email" field is empty, you must enter some text to proceed.The text you entered in the "Email" field appears to be invalid, please edit it and try again
Get the Latest News Delivered to Your Inbox

FedEx Announces Winners of 11th Annual 2023 Small Business Grant Contest

Nearly three months after the entry period ended, FedEx has announced the winners of its 11th annual Small Business Grant Content. This year's event saw more than $300,000 in funds going to a variety of small businesses across the nation. Last month, the company revealed 100 finalists, with that list now being narrowed down to just 10 winners. This year's grand prize winners included KindVR, The Cupcake Collection, Up In...
H-E-B and Central Market  credit cards

Imprint Launches Credit Cards from H-E-B and Central Market 

The FinTech Imprint is partnering with the popular Texas-based grocery chain H-E-B for a pair of new rewards credit cards. This week saw the launch of the H-E-B Visa Signature Credit Card as well as the Central Market Visa Signature Credit Card. With these two (nearly identical) options, customers will be able to earn rewards on groceries and beyond. First, both versions of the card earn up to 5% back on select...
Summer app

Student Loan Benefit FinTech Summer Raises $6 Million

For years, student debt has been one of the most talked about financial topics. What's more, while the debt itself has become a major part of many Americans' lives, discussion of student loans has become political due to efforts to forgive certain loan repayments. However, while we wait for resolution on that front, a FinTech that brings student debt benefit solutions to employers and consumers has raised a new round...
Choice Privileges Select Card

Choice Hotels, Wells Fargo Debut Choice Privileges Select Card

With spring well underway and the summer travel season now just around the corner, Choice Hotels and Wells Fargo have unveiled their latest co-branded credit card offering. Today, the two companies announced the Choice Privileges Select Mastercard. Carrying an annual fee of $95, this card will serve as the premium option in the hotel brand's new lineup. Looking at the Choice Privileges Select, it offers a mix of rewards categories....
Melissa Urban holding a Ness card

Health and Wellness Rewards Card Ness Partners with Whole30

In recent years, several unique rewards cards have come to market. These include offerings from FinTech startups as well as brands looking to do something special for their loyal fans. On that note, a recently-announced rewards credit card offering is now working with a popular brand to introduce new benefits for customers. This week, the Ness Card (which is issued by The Bank of Missouri) unveiled a new partnership with...